Project Management Update

Admation Blog

Admation  Client Win: ONE Marketing Project Management Solution for Tourism Australia

Posted by Jodie Byass on Jun 4, 2019

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In December last year, Tourism Australia appointed M&C Saatchi as its lead creative agency to manage the organisation’s global branding, advertising and production. A competitive tender that was months in the making, it’s a coveted appointment for the ad agency.

TourismAustraliaLogoM&C Saatchi selects admation
Further to this, we’re very pleased to announce that M&C Saatchi has selected admation as its preferred project management tool to streamline its content production. With features such as unlimited third party approvals and integrated resource management, M&C Saatchi are looking forward to admation helping their agency eliminate some of the challenges that go with managing creative projects.

Tourism Australia also selects admation as its preferred project management software
In terms of client wins, we’re thrilled that on this occasion it’s a double whammy for admation. At a similar time of onboarding M&C Saatchi, we were also approached by Tourism Australia’s in-house studio. The team is responsible for reworking a range of marketing content, both digital and print, to suit different formats and cross promotions.

ONE marketing project management tool for Tourism Australia
The exciting part of these two new ventures is that all marketing projects for Tourism Australia will now be managed and approved through admation. This is a huge benefit to the organisation as now their in-house studio team and external agency all have ONE process for managing creative projects. They also have a cloud-based solution that can be accessed 24/7 from any location globally - except that ALL projects remain in one central hub so that documents, files, communications and marketing assets are all saved in one place so there’s no confusion about where projects are at. This also means that Tourism Australia has an automatic audit trail of work which can be tracked and monitored for better marketing compliance. With all this in mind, we highly recommend you read how juggling too many tools might not be good for business.

Here’s to a long and productive relationship with both M&C Saatchi and Tourism Australia.

Topics: Admation, Marketing Project Management, Ad Agency Project Management Software, Marketing Resource Management