The Untapped Resource: Maximizing ROI on Your Marketing Team's Time
The relentless pursuit of ROI (return on investment) is a defining characteristic of marketing. We track every click, analyse every conversion, and meticulously calculate the financial return...
De-Risk your Marketing Risk and Compliance Process with Simple Admation
What is the biggest problem most marketers face when it comes to meeting marketing risk and compliance requirements? The complexity of the regulations? The length of time it takes legal to get back...
AI in Marketing Approvals: A Powerful Assistant, But Not a Replacement
Artificial intelligence (AI) has become a game-changer in marketing, but its integration into the world of marketing approvals requires a thoughtful approach. While AI offers undeniable benefits,...
Building a Lasting Legacy: Strategies for Effective Brand Management
Building a brand that consumers trust and remember is critical in today's crowded marketplace. A recent study by The Institute of Customer Service found that 81% of consumers prioritize brands they...
Optimising Marketing Workflows: Introducing Admation's Proxy User Feature
In an industry driven by deadlines, creativity, and the constant push for innovation, the introduction of Admation's Proxy User feature marks a significant advancement in marketing project...
PIM vs DAM: Navigating the Right Solution for Business Growth
Today's digital marketplace, the precision and consistency of product information across various channels are critical. Missteps, such as outdated prices or incorrect product images, can...
Tips To Create and Refine Your Marketing Approval Workflow
Welcome to a world where customer satisfaction takes the spotlight, and competition is fierce. In this dynamic landscape, marketing isn't just important; it's the key to thriving. However, juggling...
Maximizing Creative Efficiency: The Ultimate Guide to Marketing Project Management Software
You’re a creative pro with more work than hours in the day. Your team churns out gorgeous campaigns, but keeping all those moving parts going takes serious project management skills. Without the...
Time to Upgrade? Identifying When to Switch Your Marketing Project Management Software
If you're pondering over the decision to upgrade your marketing project management software, rest assured, you're in good company. A significant finding from Capterra Management's User Research...
Best Practices Session 5: Essential Tips for Meeting a Deadline
Building client trust is a journey that centres on reliability and the timely delivery of marketing campaigns. Clients have high expectations; they want to see their visions realised through...
Admation Feature Spotlight - WIP Reports
Staying on top of project progress is essential for marketing teams, ad agencies creative teams and their internal and external stakeholders. With the increasing number of tasks, deadlines, and...
The Hidden Costs of Inefficient Marketing Workflows: Impacts and Solutions
The efficiency of marketing workflows and processes stands as a pivotal factor in determining the success of a marketing campaign or even the business's success. Behind the scenes of...
Streamlining Cross-Organisation Approvals with Admation's Marketing Project Management software
Navigating the complexities of marketing compliance in regulated industries is a critical challenge for modern businesses. Strict regulatory frameworks demand meticulous management of marketing...
Maximizing Marketing Project Success in 2024: 20 Essential Efficiency Tips
Do you regularly spend all day actioning tasks and managing your marketing projects, only to go home wondering what you actually achieved? You are not alone, and unfortunately it is increasingly...
Embrace the New Year: Time to Review and Revamp Your Marketing Workflows
As the new year dawns, it presents a unique opportunity to take stock of your marketing processes and tools. This period of reflection is not just about acknowledging the successes but also about...
Admation's Latest Product Update: Elevating Your Marketing Efficiency
With our latest product update, Admation continues to reshape how marketing teams collaborate and manage projects, ensuring our software remains an integral part of your marketing toolkit in an...
Mastering Version Control in Marketing: A Comprehensive Guide
Managing brand assets effectively is critical. This article delves deeper into the complexities of version control and illustrates how marketing project management software is a game-changer in...
Optimizing Marketing Workflow with Admation's New Dashboard Charts
In the intricate world of marketing operations, having a magnified view of your processes isn't just beneficial – it's essential. It goes beyond just managing creative projects, it's about...
Navigating the Tangled Web of Marketing Project Management: A Comprehensive Guide to Challenges and Solutions
Picture this: you're an intrepid explorer, standing on the edge of a vast abyss known as Marketing Project Management. You're equipped with tools, a team, and the promise of treasure—successful...
10 Hidden Costs of Inefficient Marketing Processes: How to Avoid Them
Much of the effort when it comes to optimising marketing activity results tends to go into distribution channels, or finding the right media mix. And in times gone by when media spend comprised a...
How to Excel at Managing Your Marketing Approval Workflow: A Comprehensive Guide
Navigating the labyrinth of marketing approvals doesn't have to be overwhelming. From grappling with excessive artwork revisions to managing budget constraints and ensuring marketing compliance, the...
Maximizing Martech Adoption: How to Unlock the Full Potential of Your Marketing Tools
Imagine this scenario: A seasoned marketer returns from long-service leave, energized and keen to re-immerse herself in her projects and collaborate with her team. However, what she encounters is a...
Got Bad Briefing Habits? Here's How Admation Helps You Brief Better
The creative brief isn't just paperwork; it's the cornerstone of your marketing project. Yet, briefing often turns out to be a challenge even for seasoned professionals. A startling study points out...
The 9 Biggest Mistakes Marketers Make in the Creative Brief: How to Avoid Them
For many marketers, an array of tools like marketing project management software and creative workflow systems are go-to resources. However, according to Joe Talcott, a former global marketing...
Harnessing Data for Enhanced Marketing Project Management
In today's digital age, data has proven to be an indispensable asset for businesses worldwide. Especially in the realm of marketing, where projects evolve with market dynamics, effective data...
Discover a Rising Star: Simple Asset Manager Shines Bright at Finances Online Awards
In a world driven by digitalization, the management of assets has become a pivotal task for businesses of all sizes. With the surge in digital content, challenges in overseeing valuable digital...
Streamlining Approvals and Enhancing Communication: The Power of Admation
Things move quickly in the marketing world and managing multiple projects, staying organized and keeping all stakeholders informed is essential but a constant challenge. Questions like "What is...
Why It's Time to Ditch Spreadsheets for Managing Marketing Project Management
In an increasingly digital world, where technology has revolutionized the way businesses operate, it might come as a surprise that a significant number of creative teams and marketers continue to...
Boosting Brand Consistency and Efficiency with Digital Asset Management Tools
In today's highly competitive business landscape, maintaining a consistent brand identity is crucial for establishing a strong market presence and connecting with customers. However, with the...
Avoid These 5 Mistakes When Choosing Marketing Approval Workflow Software
As the marketing landscape continues to evolve rapidly, efficiency experts have found a potent ally in the realm of digital tools. Among these, approval workflow software has emerged as a...
The Power of Integrated DAM and Online Proofing: Streamlining Collaboration and Enhancing Creative Processes
Efficiently managing creative assets while ensuring seamless collaboration and timely approvals is a constant challenge for brands and marketing teams. To overcome these hurdles, an integrated...
Introducing MRM Software: Unlocking Cost Savings and Profit Boosts
MRM software has garnered significant praise for its array of features, but how exactly does it impact your bottom line? As discussed earlier, the modern MRM solution acts as an all-in-one hub for...
Why Online Proofing Software is Essential for Your Marketing Team
No matter how busy you get in the marketing game, everything needs to be checked over for quality assurance and accuracy. It is totally essential to proof every asset in your campaign, as errors can...
Unlock the Future of Work: Workplace Trends in 2023
Global events in the last couple of years have transformed the workplace for companies of all sizes, and the new normal is here to stay. This shift changes how workflow management is handled, as well...
The Rise of In-House Marketing: Is Outsourcing the Right Move?
In recent years, there has been a remarkable surge in the adoption of in-house marketing teams among brands. According to the Association for National Advertisers' 2018 report, an astonishing 78% of...
Admation Marketing Resource Management Software helps ease burnout
It's reported that between 5 to 7 per cent of the workforce are affected by burnout due to changes in the work environment. 2022 has been a challenging year off the back of two exception years....
Signs Your Team is Ready for Marketing Approval and Project Management Software
In today's marketing landscape, staying organized and efficient is essential for success. Many teams are turning to marketing approval and project management software to streamline their processes...
Benefits for in-house agencies using agency project management software
While it is commonly assumed that project management software is only essential for large agencies serving multiple clients, the reality is that even in-house agencies encounter similar challenges...
10 Signs your Team needs Marketing Approval Workflow Software
No one can deny the challenges of producing marketing content. Despite this, many marketing professionals still rely on traditional tools to handle their approval workflow, which can be...
10 great benefits of approval workflow software
Approval workflow software has become an indispensable asset for brands and ad agencies seeking to efficiently manage marketing approvals. The advantages it brings to the table are numerous and can...
Boost Your Marketing Success with Cross-Team Collaboration
Many modern factors have impacted businesses and brought cross-team collaboration to the fore. While a surge in remote working has led to employees being physically further apart instant...
Improve your Marketing Output by Nailing your Creative Briefs with admation
In today's dynamic and competitive marketing landscape, achieving outstanding results requires a strategic approach and the right tools. While brilliant ideas and talented individuals are crucial,...
Balancing Creativity and Compliance: Challenges in Marketing Campaigns
In today's rapidly evolving business landscape, marketing campaigns play a pivotal role in driving brand awareness and attracting customers. However, the creative teams responsible for delivering...
Strengthening Marketing Compliance with Admation's Advanced Features
Introduction In recent times, regulatory bodies and public scrutiny have intensified, highlighting the urgency for businesses to prioritize marketing compliance. Last July, ACCC Chair Rod Sims...
Admation Product Release: Improving User Experience
We are thrilled to announce the latest update to Admation, which focuses on improving the User Interface (UI) of many areas, making your work shine like never before! Our team has been hard at work...
Tips to Overcome Common Marketing Compliance Challenges
Marketing compliance is a critical aspect of any business that engages in marketing activities. However, it can get overwhelming for marketing teams to keep up with the ever-evolving regulatory...
Understanding Marketing Compliance and 5 Guidelines to manage it.
The world of marketing has undergone significant changes in the past decade, with digital platforms such as social media, email campaigns, and websites creating new channels to engage with consumers....
*Manage Marketing Projects with Admation: A Guide to Overcoming Common Challenges"
Creating memorable marketing campaigns is one of the top challenges faced by marketers today, but the root of the problem lies in inefficient operational processes. Exhausting workloads, tedious...
Select the Right Marketing Approval Software with a Comprehensive Software Requirement Document
Are you considering selecting and implementing marketing approval workflow and project management software to overcome the challenges faced by your marketing team? Poorly executed briefs,...
Marketing Approval Software: Essential Questions to Ask Before Investing
Marketing teams today are faced with an ever-increasing volume of tasks that require careful management. One tool that has become increasingly popular among creative teams is marketing approval...
Tips to Design & Optimise your creative workflow
For a moment, think about everything that goes into a creative project, from receiving the brief from the client to brainstorming ideas, creating content artwork, reviews, approvals, and more. Sure,...
Elevate Your Marketing Game with a Streamlined Workflow for Efficient Project Management
As businesses continue to adapt to an ever-evolving marketing landscape, the need for a well-defined marketing workflow has become increasingly critical. The importance of efficient marketing...
Discover the cost of not having Marketing Project Management Software
As the marketing industry grows increasingly fast-paced, with the expectation of producing more content and campaigns across a growing number of channels, burnout is becoming more common, and many...
Admation Releases New Look 'Submission Manager'
A talented UX Designer is an integral part of any successful product development team, as they have a unique perspective on the product from the end user's point of view. Their responsibility is to...
Ways to Ensure Brand Consistency and Compliance
In today’s digital world, businesses are struggling to up their game to win the trust of their customers. Privacy and consent have become more important than ever before to consumers. Businesses are...
Admation's Microsoft Word Approvals transform the document review and approval process
Imagine a world without MS Word. Or Excel and PowerPoint. It’s almost impossible. Without a doubt, MS Word and the Office 365 suite continues to be the most popular document creation software. As a...
Maximizing Efficiency: Streamline Your Marketing with these Approval Process Tips
Marketing is a vital aspect of any business and plays a crucial role in driving growth and success. However, the approval process can sometimes feel like a bottleneck, slowing down progress and...
Effective management of creative processes is an artform
The success of your projects doesn't just come down to creatives, clients, or products. It depends on effective process management, which is an art and a science in its own right. A critical aspect...
The Real Cost of not adopting Marketing Project Management Software
As the marketing world moves at lightning speed, there is an increasing demand to deliver campaigns across a multitude of channels. This poses a significant challenge for marketers and creative...
5 Fatal Mistakes Made When Selecting Project Management Software
Project management software has the ability to offer a one stop shop for solving many challenges faced by marketing teams and advertising agencies. And nobody doubts that the benefits of such a tool...
What Is Admation and how it benefits marketing teams?
Admation is a marketing project management tool and approval workflow software that helps marketing and digital teams, ad agencies, brands and compliance teams to manage the creative project...
Tips To Improve Collaboration for Remote Teams Working on Creative Projects
A few years ago a Stanford University study found that collaboration fosters motivation and transforms "work into play". In simple terms, effective collaboration creates a dynamic environment where...
How Admation Can Carry Your Marketing Team During a Recession
What impact does a recession have on marketers like yourself? Do you choose to slash your marketing budget and play it safe, or do you continue to market and adapt your strategies to connect with...
Automation and approval workflows: ways to drive efficiency across your marketing processes
Put simply, across most brands, marketing assets and campaigns will need to be reviewed and ultimately approved by various stakeholders at some stage. That's just the way of the land, but manage the...
7 Signs you need Online Proofing Software
Just imagine this quickly. Your marketing project is complete, you thought you everything had been checked and approved and you eagerly await for it to go to market. Oh no, here it comes, you've...
Must have features of resource management software!!
Last week, we looked some of the benefits of resource management software at the such as greater transparency and the ability to allocate and track resources more effectively. But to really...
Ways to manage Marketing Compliance in highly regulated industries
Marketing compliance. Two words that can literally send you into a tailspin especially as a marketer working in heavily regulated industries such as Finance, Healthcare, Pharmaceuticals, Insurance,...
Headaches in Managing Ad Agency Resources
One common frustration experienced by ad agencies is the difficulty of managing resources effectively. And, unfortunately, when resource management goes awry both workflows and budgets ultimately...
Identifying and Fixing Bottlenecks in your Marketing Approval Workflow Process
Everybody wants to achieve more, but in reality marketers are still not hitting the mark when it comes to producing more content. And while it looks like a simple case of not enough hours (or...
Best Practices for Marketing Compliance in Tightly Regulated Industries
In recent years, there has been increased emphasis on data security and consumer protection, so much so that several countries around the world have enacted laws and regulations to protect consumers...
10 Benefits of Online Proofing Software
Typically, marketing teams, no matter how big or small, in both agencies and businesses use online proofing software to manage their review and approval processes. In some cases, these marketing...
Admation releases enhanced Approval features and new Project Resource Timesheets
Admation releases enhanced Approval features and new Project Resource Timesheets
Understanding the cost of endless design revisions and how to reduce them?
Design revisions are a critical part of your design process. They're the single most reliable way for clients and creatives to get on the same page and ensure that the client gets a final product...
7 reasons Admation is better for managing marketing projects than spreadsheets
Spreadsheets have traditionally been used by marketing teams and ad agencies to track approvals, manage resources and timelines, allocate tasks and more. But recently the demands on marketing teams...
Is your digital or creative ad agency working to it's best potential?
It is entirely possible that a portion of your creative workforce is already suffering from burnout. Every time there is a change in your work environment, it is estimated that 5-7 per cent of your...
5 ways admation approval workflow software helps manage marketing compliance
Have you ever experienced that sheer panic when you realise Legal or Compliance hasn't approved a campaign that's gone live? If so, you wouldn't be alone. But when there's a breakdown in your...
Essential Guide to Creative Project Management
When one mentions project management, the first thing that comes to mind is IT or construction. What people don't realize is that project management is no longer the exclusive domain of these...
Understanding Marketing Approval Workflow
It's a simple fact, marketing has always been important for any business to drive sales, improve brand awareness and achieve success. Today, it's more important than ever in times where a competitive...
Tips for Successful Adoption of Creative Project Management Software
So, you've found the right Marketing Project Management Software and you can't wait to roll it out to your team. Considering that finding the right product for your organization is a challenge in...
Improving Marketing Workflows: The Power of the Right Marketing Technology
Why are marketing workflows such a hot topic at the moment? The question can be answered just by looking at some of the challenges facing marketing teams all over the world, according to Wipster's...
How to Take The Pain Out of Managing Marketing Requests
Managing marketing requests and project briefing is a major pain point for many marketing teams and internal creative departments – especially when they are located in different divisions,...
Redefine marketing campaigns with marketing project management software
As the number of marketing campaigns increase to satisfy multiple channels, marketers are faced with new challenges. Project management tools and processes that may have worked previously are just...
*Best Practice for Maximising Marketing Operations
Best Practices for Marketing Operations Following on from our article “What is Marketing Operations?” - here. It can be easy to limit marketing to only customer interactions. After all, the marketing...
Simple's New Website Showcase their Marketing Operations Software
You may recall last year Simple and Admation joined forces to deliver the marketing industry with a comprehensive product suite that helps solve marketings biggest challenges. Our combination...
Tips To Improve Collaboration and Communication Within Creative Teams
A few years ago a Stanford University study found that collaboration fosters motivation and transforms "work into play". In simple terms, effective collaboration creates a dynamic environment where...
Marketing Project Management Trends Continue To Shape The Industry
In the past few years, there have been significant changes in the marketing landscape from new social media platforms, new ways to generate awareness about a brand or product, new technologies, and,...
Delivering Value in a Disrupted Marketing World
Marketing is facing disruption and change on a scale not seen before. How do you win the hearts and minds of your customers and your organisation at a time of rapid digital transformation? Simple...
Transform The Way You Manage Product Information And Make Your Sales And Marketing Processes More Efficient.
Simple’s Product Information Management Software helps you streamline your sales and marketing processes by simplifying product information management across your operations and processes. With it,...
Streamline Your Retail Marketing Processes To Make Them More Efficient, Improve Time To Market, Reduce Errors, And Make More Sales.
In a competitive market, it’s crucial that you get products and accurate product information to the market as fast as possible. When you do, your customers will always have reliable product...
Simple Welcomes new Directors to it's Board
Simple.io is excited to announce today that we have appointed two new non-executive directors, Fraser Woollard from Mediaocean and Richard Potter from Microsoft, to our board of directors. Both these...
Ampath Labs select admation for greater visibility over Marketing Operations
Ampath Laboratories is one of Southern Africa's foremost pathology laboratories that aims to deliver innovative, professional, and quality pathology and medicine services to healthcare practitioners...
Simple partners with Sesimi.
Simple is proud to announce a new partnership with leading Brand Management platform, Sesimi.
Simple appoints Darin Lloyd as new CEO as part of post-merger strategy
Marketing management software group Simple today announced the appointment of Darin Lloyd as its new CEO, as part of its amplified strategy focusing on product and user experience following the...
Best Practices For Marketing Teams Working With Freelancers
Let?s face it, marketers now work harder than ever. This is due to a few reasons. For one, since the COVID-19 pandemic, more people are using the internet and social media than ever before. This...
Admation recognised as one of the Best Online Project Management Solutions
For years, Admation's project management software has helped customers make their project management more efficient and their marketing teams more productive. So, we're excited to say that Admation...
Essential Features of Marketing Workflow Management Software
Let's face it, marketing content approvals can be challenging, especially if your team is working on multiple projects. Compounding the problem is the fact, after a buoyant post Covid-19 market we...
The New Year is the Best Time to Review Your Marketing Workflow
It?s a new year again. Yes, it?s that time of year when you can reflect on the year that has passed, the processes that worked well, the goals you achieved as well as reviewing parts of the business...
The Future of Dam — What You Need To Look For When Selecting a Dam for Your Business
In our previous post, we dealt with why digital asset managers (DAMs) are so important, considering that digital marketing is becoming increasingly complex and more competitive.
9 Top Martech Trends for 2020
As 2019 draws to a close, Simple took the opportunity to reflect a little on some of the martech trends that moved the needle this year, and where we’re likely to see activity concentrated in...
The Changing Structure of Marketing Departments in the Age of Disruption
The traditional marketing department structure is under siege from the impact of new technologies, but while marketers know their organisations need an overhaul, many are struggling to formulate...
How to Write the Perfect Marketing Brief in 12 Simple Steps
How many of us record most of our TV viewing these days, so we can fast-forward through the ads? Or use an online ad blocker? Or just change radio stations when a block of ads comes on? People will...
How to Fix Your Marketing Risk & Compliance Process
So your company just got called out by the competition regulator and fined for breaching the rules on advertising – meaning ads went out the door with misleading information and incorrect...
Why Marketers Need a Digital Asset Management (DAM) System
Marketers who are looking to build beautiful brands and create consistent customer experiences across all channels are increasingly turning to digital asset management (DAM) systems to handle the...
The Role of the Agile Marketing Brief in 2019
The Role of the Agile Marketing Brief in 2019 An agile marketing brief is different from the creative briefs seen in traditional marketing processes. It always starts from the point of view of the...
How Foxtel’s in-house agency Felix delivers brand and efficiency gains
How Foxtel’s in-house agency Felix delivers brand and efficiency gains Subscription television company Foxtel doesn’t do things by halves. Ranked in the top 10 Australian advertisers by spend, the...
7 Ways to Boost Creative Standards at your In-house Agency
7 Ways to Boost Creative Standards at your In-house Agency Internal creative departments get a bit of a bad rap. They’re not all populated by burnt-out, ex-agency staffers looking for a quiet...
Balancing Agile Marketing and the Creative Process
Balancing agile marketing and the creative process Agile marketing and the big creative idea: can they be cosy bedfellows or are they mutually exclusive?
How Simple Fills the Gaps in the Marketing Process
How Simple Fills the Gaps in the Marketing Process Ever felt like you’re working in a team of one? Even in big marketing teams it can feel like you come in, do your job, and hand your work over to...
Under the hood of AGL’s digital transformation
Under the hood of AGL’s digital transformation Energy supplier AGL is undergoing a massive corporate agile digital transformation. We talked to General Manager, Customer Experience Transformation...
How Marketing Operations (or MRM) Underpins Successful Digital Transformations in Marketing
These days you can’t turn around in business without being exposed to some form of digital transformation. It seems everyone is either actively planning, just emerging from, or deeply mired in a...
The Dirty Dozen: 12 Common Marketing Problems Simple Solves
Running marketing using spreadsheets, email and other tools that aren’t fit for purpose? The result is hours of time wasted each week in inefficient processes, opportunities lost through lack of...
The 6 Must-Have Features of A Marketing Operations Platform
Good companies talk about generating efficiencies, but great companies talk about increasing productivity, according to HBR. This is why for many teams, the missing piece in the martech stack...
A partnership to empower marketing, for a brilliant customer experience
London And South Africa, March 4th 2021: The CRM Team, Expert Implementers Of World-Leading Customer Engagement Technology, And Simple MRM Ltd, Enablers Of Result-Driven Marketing And Customer...
Agile Marketing Software: How Simple Supports your Agile Process
Business professor Leon C Megginson’s famous words sum up the conundrum facing a growing number of marketing leaders who are turning to agile marketing processes to help them prosper in a disrupted...
Why Intellectual Property is Crucial to your Brand’s Digital Marketing Success
It should be a simple matter to get a copy of a brand ad from the brand owner, right? Um, not so fast. As the Simple team discovered recently, whether a brand owns the intellectual property in their...
Six Ways to Smash the Silo Effect that Plagues Marketing
Most customers are on first-name terms with the Silo Effect: you know, when you call your insurance company to discuss your home insurance policy and find if you also want to take a car insurance...
6 Mistakes to Avoid When Implementing Agile Marketing
Most chief executives wouldn’t even consider asking their head of human resources to run product a couple of days a week. Nor do you generally see the head of finance running public relations...
Agile Marketing: 101 Things to Know Before You Go Agile
Heard of agile marketing? Wondering if you should try it with your marketing team? We’ve done the leg work and gathered together more than 100 need-to-know insights, statistics, observations and...
The Creative Brief: How Cochlear Gave Consumers a Hearing Test in Disguise
Listed hearing implant maker Cochlear was a well-known name in Australia due partly to the long history of the company and its founder Graeme Clark, who developed and implanted the world’s first...
Case Study: Setting SOPs for Marketing and Creative Workflow in Simple
A major Australian bank was finding it challenging to keep track of all the requests for work coming into the marketing department, as well as monitoring the creative workflow through its internal...
Case Study: Using Simple to Manage Sportsbet’s Internal Marketing Workflow
Online bookmaker, Sportsbet, operates a thriving internal creative studio that creates marketing materials and creative assets so its marketing team can send out a constant flow of messaging across...
Five Reasons to get a Marketing Operations Platform (aka MRM) this year
Take a minute to think about this thorny marketing operations issue: how much of your team’s marketing activity is really aligned with your strategic goals?
The Death of the Spreadsheet Marketing Calendar
Managing all your marketing activity without a marketing calendar is a bit like having a dozen balls in the air and trying to guess how fast each one is spinning while riding a unicycle on a...
How to Consolidate 4 of Your Marketing Tools with 1 Solution
Anyone who’s ever been part of a marketing team understands how chaotic it can be to execute on strategy. This only gets worse the larger your team gets. You end up with tool chaos — multiple logins,...
It Ain’t What You Do, It’s The Way That You Do It
Many of today’s marketers spend their days, nights and weekends knee-deep in activities, campaigns and metrics which are broadly common across key verticals (finance, education, FMCG, etc) and...
Episode 5: Marketing’s biggest friction point
He’s got a marketing track record that spans more than 25 years at the helm of some of the world’s largest and most successful brands and yet, for Alexander von Schirmeister, successful marketing...
9 ways to modernise your marketing plan
From balancing your marketing mix to zero-based budgeting and feasibility checks – we talk with Jennifer Johnson (Rogue Consulting) and Kate Gunby (Guided by Numbers) to break down planning for the...
MRM: The missing piece in your martech stack
Would you buy a car that had doors and a steering wheel but no engine? You could motor down hills and coast for a while on flat roads, but come to an uphill stretch and suddenly you’d find you’re at...
Simple and Solgari announce partnership: Empowering all-channel marketing and communications
All-Channel Marketing Is A Beautiful Thing
Brilliant creative briefs: how to get the best work from your agencies
We’ve all been there – you re-read a brief, it sounds spot-on and then bam – you’re locked in an ongoing back-and-forth with your agency making countless changes and all of a sudden you’re hit with...
Case study: How Improving Marketing Ops Saved Us Millions And Made Time For Strategy
The Australian Financial Services industry has been heavily scrutinised for the last two years by a Banking Royal Commission and regulators, which have identified deficiencies in operational risk...
The Digital Marketing Transformation Underway at UWA
Like many higher education marketing teams, the centralised marketing division at the University of Western Australia has been through a digital marketing transformation.
This Digital Marketing Team Hacked its Process and Shifted Half its Media Spend
In the past year, the marketing team at Deakin University has experimented with hacking agile marketing process in a conscious effort to become faster and more responsive, with the digital marketing...
I Once Knew a Marketer…
I once knew a Marketer who promised me a chart to heaven, but took everyone through a matrix to hell. He had a romance with RACI, a penchant for PERT and a gal who loved GANTT. (Last I heard, he died...
Customer testimonial: How CHF implemented Simple to streamline marketing operations
Not-for-profit organisation Children’s Hospital Foundation is the official charity for the Lady Cilento Children’s Hospital and the Centre for Children’s Health Research. CHF helps sick children by...
The Transition to Agile Marketing: Be prepared!
Before you decide to implement an Agile Marketing process, it’s important to assess the benefit to your organisation of adopting Agile Marketing and your readiness for it — both from the point of...
It’s Marketing Resource Management… but not as we know it!
It’s always exciting in business when you see the value of a new opportunity, and I believe we’re witnessing the emergence and redefinition of a whole new category of marketing technology software —...
Financial services brands get personal but need the tools to deliver
The increased level of personalisation now available to financial services brands through the responsiveness and immediacy of digital media and marketing channels is a double-edged sword.
8 Simple Steps to Hack Agile Marketing
There’s a cult of ‘agility’ emerging in marketing as businesses look for ways to compress all elements of their go-to-market timeframe. Six to eight months to launch a major campaign is no longer...
How Simple Streamlined this Marketing Workflow by 45%
We wanted to help marketers understand how streamlining their marketing workflows saves time. So we created a marketing workflow to describe the process of creating a marketing workflow. Then we...
Inspiring Creative Briefs: Meet Graham, the Crash-Proof Man
Writing a brief that inspires a creative outcome is something with which many marketers struggle. In this blog series, we look at how award-winning creative campaigns go from brief to results. ...
Simple announces the Intelligent Marketing Platform powered by Microsoft technology
Today marked an exciting development in the history of Simple! Simple’s CEO appeared onstage at Microsoft’s Business Forward customer event in Melbourne with James Phillips, Corporate Vice President,...
How Artificial Intelligence is Powering Retail Transformation
Artificial intelligence will very soon be a cost of doing business for retailers. That’s one of the messages that emerged strongly from a recent retail forum hosted by Microsoft in Melbourne.The...
Simple and Advvy partner to deliver unified marketing and media work ecosystem
When we talk about partnerships at Simple, there are few that we’re as excited about as Advvy, a technology startup that picks up where Simple leaves off, extending marketing workflow and resource...
A Day in the Life of Senior Product Consultant Wayne Bartlett
As a senior product consultant at Simple, I get to visit different customers, train them and help their teams to get up and running on our software. But what most people don’t know is Simple is my...
Creation, curation and distribution of content is a marketer’s top job!
Pat Duffy is one of Australia’s most experienced chief marketing officers. Until recently she headed up marketing at one of the federal Government’s biggest agencies, Defence Force Recruiting, for...
Brand consistency issues hinder marketers’ ability to tackle customer experience
Almost two in three marketers have expanded their responsibilities beyond marketing to include managing the customer experience but the same proportion still struggle to meet basic brand governance...
Why 2 in 5 marketers are flying without a parachute
Would you go up in a plane without a parachute? Or book passage on an airline that doesn’t run safety checks? Neither would we. So it’s amazing, in this day and age, to think that as many as two out...
Productivity issues drive mainstream brands to try agile marketing
Agile transformations are back in vogue in business, it seems, with big companies taking to the media to talk publicly about how agile they’ve become. While ‘Agile’ was historically practised by...
7 Tips for Achieving Consistency, Clarity and Cut-Through in Marketing
At a recent summit on customer experience, analyst firm Gartner debunked three myths about the customer experience.
Why marketing resource management is undergoing a renaissance: Forrester
Marketing Operations Cloud is undergoing a renaissance. Now, more than 20 years after the first MRM systems were implemented, the need for efficient, effective marketing operations management is...
CMOs must recoup the hidden cost of marketing complexity in 2019
Marketing has got out of hand. The past decade has seen leading marketing practitioners and thinkers tell anyone who will listen that our discipline’s future will be built around ‘digital’,...
Is the growth of martech shrinking our marketing capability?
“Data is sending us all crazy.” A recent direct quote from the top marketer at one of the UK’s most prestigious consumer brands.As we’re all diligently locked into the process of designing the...
When was the last time you saw the whites of your customers’ eyes?
How many layers are there in the decision making process that drives your marketing activity? Do you rely on a complex marketing technology stack to the point where it’s become a surrogate or proxy...
Marketing Operations ... the technology whose time has come
Marketing operations management software has been around for a couple of decades, first coming to market 20 years ago as Marketing Operations Cloud, and more recently morphing to become the marketing...
The Forty Winks customer experience: blending the emotional with the rational
Bed and mattress retailer Forty Winks has taken a step into wellness territory, promising improved quality of life to its customers through the benefits of better sleep. Its success is built on a...
Episode 4: Marketing needs a new operating system
She’s been dubbed by Campaign magazine as a genuine trailblazer, whose “blend of refreshing honesty and practical insight is genuinely inspiring”. Two years on, Amelia Torode shows no sign of slowing...
How risk management is crucial to building trust at bank brand ME
Authentic and honest communications backed by brand-differentiating risk management are crucial elements for brands that want to build trust with customers, according to Melody Townsend, GM of...
Outlook cloudy with a chance of thunder for CX marketers
Customer experience has arguably been the marketing movement of the past decade with 2 in 3 marketers reporting they or their team are now responsible for managing it, but what’s the outlook for...
Episode 3: The tyranny of choice in the B2B martech stack
B2B marketing is gaining momentum unlike ever before, with organisations across the globe harnessing technology to inject innovation into their business. When it comes to choosing that technology...
9 Tips for Getting a Better Return from your Martech Investment
A former colleague returned from an international secondment with his employer recently to find the local marketing team had invested in a number of new martech tools while he was away, none of which...
Episode 2: Claw back the cost of your marketing complexity
In 2019 marketing has become convoluted, over-elaborate and confused. For marketers increasingly grappling to join all their activity together to demonstrate value, the struggle is all too real.Yet...
Episode 1: Breathing the customer back into your brand
With more than two decades of marketing experience at the helm of one of Britain’s most loved brands, British Airways, there isn’t much that Abigail Comber doesn’t know when it comes to building a...
Why building your corporate memory muscle is your best marketing and CX investment
We all know there’s a high level of turnover in the average marketing team. How high? Well, according to a recent LinkedIn study, marketing roles have the highest turnover rate of any job function at...
Agile Marketing with Scrum: “How we Went Agile with a $25m Brand Relaunch”
Mortgage broker Aussie is undergoing an agile transformation across its entire business, including implementing agile marketing Scrum methodology, according to general manager of customer...
Microsoft and Simple: A powerful combination
As we ramp up our involvement with Microsoft, on whose technology we built our intelligent Marketing Operations platform, we were excited this week to see Simple featured on the Microsoft home page...
Seven sins of marketing planning
After 30 years in marketing and technology not many things surprise me anymore. But I have to confess, I’m still astonished at how little attention is paid to marketing planning.
Digital, data and connectedness: inspiring officers at the Police Digital Summit 2021
Police force representatives from across the UK joined together for three days of back-to-back sessions covering all things digital transformation: new technologies, data-driven policing and digital...
Admation awarded one of the Best Online Proofing Solutions in 2021
For quite some time now, Admation's online proofing solution has helped customers streamline their review and approval processes and, ultimately, deliver high-quality work quicker. So, we're...
Laying the foundations for transformational change in marketing
Few people know what it takes to deliver successful transformations in marketing and operations as well as Norma Abeyasekera, founder of Abey & Abey Consulting and former Director Operations,...
Is version control the bane of your existence?
How do you know the correct version of your marketing content and collateral is the only version that gets distributed? On the face of it, this might seem like a redundant question. But is it?
8 Tips for Tackling your Internal Agency’s Biggest Problem: Growth
Internal agencies are all the rage, it seems. Whether you’re in corporate marketing, retail, a technology start-up or a sector with specific needs such as higher education — marketing teams are...
The 5 lines of defence for marketing risk and compliance
Governance and compliance procedures are often taken for granted in marketing — until they fall down. But what happens when risk and compliance procedures go wrong?Imagine a financial institution...
6 Things to Do After a Marketing Team Restructure
Marketing teams were once relatively stable structures with brand and direct marketing teams, perhaps a communications or events team, and a few agency partners. That has changed with the addition of...
7 Ways Simple helps CMOs Reduce Marketing Complexity
“Marketing is not easy. It’s hard.” Those words might have been uttered by any junior marketer, in any organisation, anywhere. In fact, they come from a conversation about marketing complexity...
*Simple launches in EMEA to help CMOs claw back cost of marketing complexity
LONDON – 10 October 2018: Australia-based marketing technology company Simple has opened a London office and announced its EMEA management team a month after an investment round worth AUD $17m to...
6 signs the only good CMO is a growth CMO
Growth CMOs are all the rage. Is it because so many brand owners need to show shareholders quarterly growth? Is it because digital marketing is so measurable and data so available that they have...
Simple raises $17m to roll out marketing operation management platform globally
Marketing operations firm Simple has raised $17 million to roll out its new Intelligent Marketing Platform globally. The round is led by Brett Blundy’s BBRC Private Equity, with existing investor...
How to Build a Better Marketing Plan with Simple
Marketers spend a lot of their time planning. Talk to some marketers, and it feels like that’s all they do: plan out the year; set out the quarter; get into the nitty-gritty of the major themes and...
6 Essential Elements for Cross-Functional Marketing Team Success
Cross-functional teams were once the domain of short-term or discrete projects – set up for a few months or a couple of years, and disbanded once the job was done. But the need for greater agility...
5 Ways Marketing Team Structures are Changing in 2019
It’s become de rigeur for marketing team structures to change every couple of years, if not more frequently. These restructures can be as simple as a slight re-organisation to accommodate the...
5 Tips for Buying Martech that Saves You Time
If you look at all the separate individual platforms or SaaS systems companies are investing in, teams are losing about five hours a week just by logging in and going into those separate systems....
5 Tips for a Great Introduction to Marketing Operations (or Marketing Resource Management)
Introducing a marketing operations (or marketing resource management, aka 'MRM') system to your organisation takes a bit of planning. This is because there are usually many stakeholders, both from...
5 Steps to Visibility: the Holy Grail of Marketing
“The power of visibility can never be underestimated.” Comedian Margaret Cho may have been talking about bigger life issues when she said those words, but the same holds true when it comes to...
5 Steps to Designing an Effective Marketing Operations Implementation
The effective management of marketing resources is an omnipresent challenge in corporations, according to Kerry-Ann Benton, who has been involved with marketing resource management in many guises...
Why AI is Too Important to Leave to Data Scientists
Marketers cannot leave data scientists to apply artificial intelligence to marketing data without themselves understanding how the technology works, or they risk misunderstanding their markets,...
The Key to Managing Operational Change in Marketing
“Most people don’t like change,” according to leadership guru John Maxwell. “They revolt against it unless they can clearly see the advantage it brings. “For that reason, when good leaders prepare to...
4 Things We’ve Learned from Ongoing Global Financial Scandals
In 2019 there are some massive global issues for financial services marketers that will not go away. Every major market, from Europe to the US to Australia, seems to be affected.
Managing brand personality across channels crucial to trust: RMIT
Media disruption is impacting the habits of some audiences as often as every three months, with students reacting to trends and changing the way they use or consume social media as often as once a...
5 Signs Your Marketing Planning Process Needs an Update
“Planning is bringing the future into the present so that you can do something about it now.” That’s the claim of time management guru Alan Lakein. So why don’t more marketers look forward to...
5 Reasons to Restructure Marketing into Cross-Functional Teams This Year
Is your marketing department organised in cross-functional teams focused on customer segments and journeys? Or do your marketers work in functional silos with all the digital marketers together,...
5 Best Practices for Managing Marketing Approvals
Nine out of 10 marketers say approval delays are the top reason they miss deadlines. And while this might seem like a passing problem, it doesn’t take long to become embedded in the culture of an...
4 Ways AI Will Make Creative Briefs Better
Ad man David Ogilvy once famously said: “Give me the freedom of a tight brief.” A tight creative brief to agency creative teams eliminates time-wasters and tangential information, making it faster...
3 Things I Hate About Marketing
How much time does your marketing team spend doing marketing? If half your time is wasted planning campaigns in spreadsheets, briefing and amending creative via convoluted email trails, or creating...
The Importance of Online Proofing for Marketing Teams: Choose the Best Software
We all know that taking a marketing asset from the conception stage right through to it being published can become complicated. You typically have several rounds of review and feedback by different...
4 Things We Learned About Implementing Agile Marketing
There’s no doubt agile marketing is a hot topic in marketing circles, and it’s easy to see why. In a world that’s moving faster, agile marketing helps build nimbleness and adaptability into marketing...
4 Sure-Fire Ways to Improve Your Agency Relationships
Looking for better work from your creative agency? This can lead marketing teams to those all-consuming, headline-grabbing agency pitches that end up being expensive, time-consuming and inherently...
4 Marketing Technology Trends that will Transform Higher Education Marketing
“There’s a tsunami coming.” So said John Hennessy, President of Stanford University in a now-famous interview with The New Yorker in 2012. He was referring to how technology was about to radically...
4 Key Issues for Marketers Managing the Customer Experience
It was exciting to get the results from Simple’s recent research study, Marketing Operations in the Age of Intelligence — and have it confirmed that in many cases, marketers are now becoming the...
