Project Management Update

Admation Blog

Jodie Byass

Jodie heads Admation's marketing team and is passionate about educating the marketing and advertising industries on how they can improve their workflows. Servicing the industry for more than 10 years, Jodie has an indepth understanding of the pain points and challenges that marketers experience each day.
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Recent Posts

You Don’t Need A Crystal Ball to Better Service Your Ad Agency Clients

Posted by Jodie Byass on May 21, 2019

The Dilemma and The Fix Series - Part 7

The Dilemma: Angela is an Account Manager at a medium sized ad agency. She’s having one of those days where three clients have tuned in on the same wave length and want a status report - pronto! Angela wishes she had crystal ball to tune into her Production Team’s progress. Instead, she’s had to call the office for an update because she’s working remotely. Except that now it’s late afternoon and she hasn’t heard anything, even after two follow ups.

Meanwhile, she needs to send a client’s changes on a campaign to the creative team, but she didn’t save the email. Argghhhh. Now it’s buried somewhere in her inbox. Or trashed. Possibly vanished. Angela is thinking about seeing a medium to contact her long lost email.

Like Angela , is it near impossible to do your job without crystal ball due to a lack of transparency? Finding there are too many miscommunications, missed changes and irate clients? We think we might have the solution for you.
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Topics: Admation, Project Management Software, Ad Agencies, Ad Agency Project Management Software

Top 10 admation features to make your marketing compliance failsafe

Posted by Jodie Byass on May 15, 2019

Last July, the ACCC Chair Rod Sims delivered a timely speech ‘Companies behaving badly?’ According to the increasing number of compliance breaches, the ACCC found that many businesses had indeed been behaving badly. The answer to this quandary? Sims offered, “from our point of view, stronger penalties are a key part of the answer.” New legislation now in effect means that consumer breaches could amount to fines of more than $100 million for some companies. And the ACCC won’t be playing coy.

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Topics: Admation, Marketing Compliance, Managing Marketing Projects, Compliance & Legal Teams

5 misconceptions about MRM software that are holding you back

Posted by Jodie Byass on May 7, 2019

Technology is changing so rapidly it’s difficult to keep pace with each and every marketing tool available today. This lends itself to people making assumptions about software without taking the time to understand the facts. Take MRM (marketing resource management) software as a prime example. The tool has evolved over the years to include an extensive range of features and benefits. Even so, there are still misconceptions about the tool that prevent marketers from adopting the technology.

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Topics: Resource Management Software, Managing Resources

A business case for marketing approval workflow software

Posted by Jodie Byass on May 2, 2019

In the past few years, brands have finally begun to grasp the benefits of using approval workflow software to streamline their content production. Nevertheless, the Content Marketing Institute (CMI) found that only 48 per cent of Australian marketers delivered consistent content in 2018 compared to 60 per cent the previous year. While the decrease can be attributed to a range of factors, too many marketers are still tackling the daily grind of managing projects, resources, approvals and brand assets with outdated tools.

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Topics: Approval Workflow Software, marketing approval workflow, approval workflow