Admation blog

Jodie Byass

Jodie Byass

Recent Posts

Tips for Successful Adoption of Creative Project Management Software

Posted by Jodie Byass on Aug 24, 2022 10:52:27 AM

So, you've found the right marketing project management software and you can't wait to roll it out to your team. Considering that finding the right product for your organization is a challenge in itself, you've done well up to now.

What happens next? Well, after the time and money you invested in finding the right marketing project management tool, you obviously want it to pay off. So, you implement it and, as is the case with many other companies, you struggle with user adoption and uptake.

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Topics: Simple Admation, Marketing Project Management, Project Management Software, Creative Project Management

Admation New MS Word Approvals transform the document review and approval process

Posted by Jodie Byass on Jul 20, 2022 9:34:14 AM

Imagine a world without MS Word. Or Excel and PowerPoint. It’s almost impossible. 

Without a doubt, MS Word and the Office 365 suite continues to be the most popular document creation software.  As a standalone cloud service, or as a part of Microsoft Teams, with its more collaborative bent, it is a tool we all rely on, daily. 

However,  despite our dependency on these tools are, they are often inadequate for real world scenarios. Let’s look at companies that use MS Word to create assets. For example, heavily regulated industries such as insurance and financial services produce reams of product documentation. A simple product disclosure statement could have several reviewers and may need as many as 15 sign-offs. Not only must a document go through a stringent approval and compliance process, every change must be logged and recorded in an audit trail.

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Topics: Simple Admation, Microsoft, Marketing Approval Workflow, Marketing Project Management, Online Proofing, Marketing Approvals

The Real Cost of not adopting Marketing Project Management Software

Posted by Jodie Byass on Jul 19, 2022 4:32:10 PM

We all know the marketing world is moving faster and with it comes a growing expectation to deliver more campaigns across a increasing number of channels. The challenge is real for most marketers and creative teams.  It is no wonder burnt out is on the rise, particularly among those who still do not have access to the right tools such a as a dedicated marketing project management tool. 

Let's take a look at the real cost of not adopting a marketing project management solution across your business.  While we are here we will also touch on how a collaborative tool can boost your efficiency and, improve your bottom line.

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Topics: Simple Admation, Project Management, Marketing Project Management, Project Briefs

Admation Marketing Resource Management Software helps ease Resource Burnout

Posted by Jodie Byass on Jun 8, 2022 11:55:00 AM

It's reported that between 5 to 7 per cent of the workforce are affected by burnout due to changes in the work environment. 2022 has been a challenging year off the back of two exception years.  Currently not a day goes by where I do not hear a colleague, teacher, client or friend refer to their fatigue. The burnout is real, and it does not seem to discriminate across gender, age, industry or occupation. 

According to an ABC article on burnout, three experts identify several changes in the way we work that may be increasing burnout - shrinking job stability, mounting workloads, fewer resources to tackle that workload, an erosion of work-life balance, and so on.

In our previous blog How to avoid burnout in a creative ad agency we provided an overview of burnout and what the individual and ad agency can do to combat the problem. This week we want to expand upon the point of marketing resource management software and how it can help creative teams feel more in control of their projects and workloads. We created admation with many inbuilt features to do exactly that. 


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Topics: Simple Admation, Marketing Resource Management, Project Management

Marketing Project Management Trends Continue To Shape The Industry

Posted by Jodie Byass on Jun 3, 2022 9:15:00 AM

In the past few years, there have been significant changes in the marketing landscape from new social media platforms, new ways to generate awareness about a brand or product, new technologies, and, let’s not forget, a global pandemic that had devastating consequences for the world’s economies.

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Topics: Simple Admation, Marketing Project Management, Collaboration, Marketing Operations

What Is Admation and how it benefits marketing teams?

Posted by Jodie Byass on May 26, 2022 9:15:00 AM

Admation is a marketing project management tool and approval workflow software that helps marketing and digital teams, ad agencies, brands and compliance teams to manage the creative project life-cycle. Admation is an end-to-end solution that incorporates project briefing, document management, task and resource allocation, online proofing, review and feedback process, project approvals, team collaboration and management of brand assets.

Designed specifically for teams managing creative projects, it integrates all the features required to deliver their projects seamlessly into one tool. 

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Topics: Simple Admation, Ad and Digital Agency

Discover the cost of not having Marketing Project Management Software

Posted by Jodie Byass on May 16, 2022 5:45:00 PM

We increasingly hear about the pressure of working in the marketing, the constant growth and fast pace.  There is an expectation that marketers needs to produce more content and deliver more campaigns via a growing number of channels.  And, it is starting to take its toll with Forbes reporting that burnout is becoming more common, and growing numbers are looking to leave the industry.  

 

With this in mind, we can start to see the importance of adopting the best tools, processes and culture to support marketing and creative teams.  Businesses that continue to rely on out-dated systems such as email and spreadsheets and manage projects without a dedicated creative project management tool need to start considering the impact of using these not fit for purpose tools.

 

Let?s take a look at how a more advanced, collaborative tool can boost your efficiency and better support your most important assets - your people. 

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Topics: Simple Admation, Project Management, Marketing Project Management

Ways Approval Workflow Software helps Marketing Compliance Teams work remotely

Posted by Jodie Byass on Feb 28, 2022 12:00:00 AM

As marketing compliance regulations continue become more complex there is increasing pressure on brands to ensure their marketing content is compliant across global regions. As marketing teams try and navigate their way through changing requirements it is more important than ever to ensure the right tools are implemented to support them. 

 

Admation creative project management software is designed to assist marketing and marketing compliance teams manage the approval of content and to ensure that only once it is compliant it is delivered to market.  Admation assists these teams who are often tasked with ensuring that all branding and marketing collateral adheres to relevant brand guidelines and legal requirements. There?s increasing pressure on these teams to perform to standard. But increasing workloads and frequently changing regulations are keeping these teams busier than ever.  Add into the mix, these teams are now all working from different remote locations and do not have the convenience of sitting in the same office, the pressure has just increased.

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Topics: Marketing Compliance, Marketing Approval Workflow

New partners. New end-to-end Marketing solution.

Posted by Jodie Byass on Feb 9, 2022 12:00:00 AM

Simple and Sesimi are proud to announce they?ll be working together to provide Marketers with a complete marketing workflow and brand management solution.

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Best Practices For Marketing Teams Working With Freelancers

Posted by Jodie Byass on Jan 27, 2022 12:00:00 AM

Let?s face it, marketers now work harder than ever. This is due to a few reasons. For one, since the COVID-19 pandemic, more people are using the internet and social media than ever before. This means more people work online, shop online, and consume entertainment online. In turn, as a result of digital transformation, many businesses now also focus their marketing and selling efforts on digital channels.

Unfortunately, this also means there?s more competition between marketers to get their products in front of the right people at the right time. Simply put, marketers now have to put in more time and effort to stay relevant and reach their goals.

It?s thus easy to see why resourcing will be one of the main challenges for marketing teams going into the next year. Simply put, these teams will need the right people in the right positions to ensure success. The problem is that the demand for quality talent is expected to outstrip demand.

And that?s where freelancers come in. They give teams the ability to find the right talent when they need it. This simply means that, you?ll probably use freelancers at some stage in the future. And when you do, you?ll not only need to manage them but also your workflow and processes to ensure that you deliver high-quality, consistent results.

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Topics: Simple Admation, Ad and Digital Agency, Project Management

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