Admation blog

Jodie Byass

Jodie Byass

Recent Posts

The Challenges Digital Marketers Face and Ways Admation Helps Overcome them

Posted by Jodie Byass on Nov 23, 2021 12:00:00 AM

Consider this number for a moment. Shortly after the COVID-19 pandemic broke in 2020, it increased internet use by 70%. It?s no wonder that, as of January 2021, there were about 4.66 billion active internet users globally. As a result, more consumers worked online, shopped online, and consumed entertainment online.

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Topics: Ad and Digital Agency, Project Management

Boost Your Marketing Success with Cross-Team Collaboration

Posted by Jodie Byass on Nov 17, 2021 12:00:00 AM

Many modern factors have impacted businesses and brought cross-team collaboration to the fore. While a surge in remote working has led to employees being physically further apart instant communication tools are bringing teams back together.

We see the progressive, ambitious companies across marketing and advertising using the latest tools, technologies, and connected workplaces to create, manage and innovate across their organization.

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Simple.io appoints Darin Lloyd as new CEO

Posted by Jodie Byass on Oct 28, 2021 12:00:00 AM

MEDIA RELEASE

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Tips To Create and Refine Your Marketing Approval Workflow

Posted by Jodie Byass on Oct 25, 2021 12:00:00 AM

In a post-pandemic world, where the customer is at the heart of the customer journey and the market is becoming increasingly competitive, it?s easy to see why marketing is now more important than ever. In turn, this requires that marketing teams be as efficient and productive as possible.

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Topics: Simple Admation, Marketing Approval Workflow

Manage the review and approval of marketing video content with admation

Posted by Jodie Byass on Oct 12, 2021 12:00:00 AM

As predicted, video marketing continues to grow as the preferred way to connect with consumers. InVideo report that by 2022, online videos will make up more than 82% of consumer internet traffic, Studies show that 54% of consumers want to see more video content from a brand or business they support, and MarkinBog report that 87% of marketing professionals use video as a marketing tool. 

So why is video outperforming other types of content?

 

For starters, video is more accessible for viewers as it utilises the two top senses: sight and hearing. We also process video content exponentially faster than written content. That?s 60,000 times faster if reports are accurate. Subsequently, marketers are finding it easier to illicit an emotional response and build trust through video content.

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Topics: Simple Admation, Marketing Approval Workflow

Together we Work Better: Admation Simple

Posted by Jodie Byass on Sep 22, 2021 12:00:00 AM

We are passionate about making marketing work better. So today, we are thrilled to announce the merger of Admation and Simple. With both companies leaders in marketing operations and retail marketing workflow technology, it made perfect sense to come together as the new Simple. But it is not just the technology at the heart of this merger - it's the combination of technology with people, processes and insights.

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Tips to Design & Optimise your creative workflow

Posted by Jodie Byass on Sep 14, 2021 12:00:00 AM

For a moment, think about everything that goes into a creative project, from receiving the brief from the client to brainstorming ideas, creating content artwork, reviews, approvals, and more. Sure, for one or two projects, managing these effectively wouldn?t be too challenging.

Now, multiply the number of projects by 10, 20, or even 30, and, suddenly, managing your projects becomes much more complicated. So, it?s a good idea to optimise your creative workflow for it to be as efficient as possible, which will not only enable you to complete projects faster but also allow you to be more productive.

But how should you do this? Fortunately, we?re here to help, and in this post, we?ll show you some tips you can use to design and optimise your creative workflow.

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Topics: Simple Admation, Marketing Approval Workflow

5 Ways Admation Improves the Marketing Review and Approval Process

Posted by Jodie Byass on Aug 16, 2021 12:00:00 AM

Let?s face it; managing creative projects is complicated. You have to keep track of all the steps and stakeholders in the process while keeping an eye on deadlines to ensure you perform the way your client expects you to. Add to that the fact that marketers nowadays have to run various campaigns across various channels, and it doesn?t get any easier.

And we probably don?t have to tell you how easily a project can be delayed and the consequences if this happens. But let?s move on from identifying problems, and instead look at some solutions. With that in mind, we?d like to focus on some of the ways admation can help your creative team overcome the challenges they face, improve your review and approval workflow and keep your marketing projects on track. So, let?s take a look.

 

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Topics: Simple Admation, Marketing Approval Workflow

Admation Named Best Advertising Agency Software of 2021

Posted by Jodie Byass on Aug 10, 2021 12:00:00 AM

Digital.com, a leading independent review website for small business online tools, products, and services, has announced admation among the best advertising software companies of 2021. Researchers examined solutions with features that streamline an agency?s workflow as well as integration tools and reporting capabilities.

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Topics: Simple Admation, Industry Trends, Ad and Digital Agency

Best Practices for growing your ad agency

Posted by Jodie Byass on Jul 12, 2021 12:00:00 AM
To grow your ad agency, you not only need a solid vision, you need to implement failsafe strategies and practices to ensure that you accomplish your goal. The last 12 months are a reminder that we operate in a highly competitive industry and agencies need to be adaptable to cope with the rapidly changing landscape. 
 
So how do you grow your ad agency with the current landscape?  Well here are some best practices for growing and thriving in your ad agency.   
 
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Topics: Simple Admation, Ad and Digital Agency

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