Last July, the ACCC Chair Rod Sims delivered a timely speech ‘Companies behaving badly?’ According to the increasing number of compliance breaches, the ACCC found that many businesses had indeed been behaving badly. The answer to this quandary? Sims offered, “from our point of view, stronger penalties are a key part of the answer.” New legislation now in effect means that consumer breaches could amount to fines of more than $100 million for some companies. And the ACCC won’t be playing coy.
Technology is changing so rapidly it’s difficult to keep pace with each and every marketing tool available today. This lends itself to people making assumptions about software without taking the time to understand the facts. Take MRM (marketing resource management) software as a prime example. The tool has evolved over the years to include an extensive range of features and benefits. Even so, there are still misconceptions about the tool that prevent marketers from adopting the technology.
In the past few years, brands have finally begun to grasp the benefits of using approval workflow software to streamline their content production. Nevertheless, the Content Marketing Institute (CMI) found that only 48 per cent of Australian marketers delivered consistent content in 2018 compared to 60 per cent the previous year. While the decrease can be attributed to a range of factors, too many marketers are still tackling the daily grind of managing projects, resources, approvals and brand assets with outdated tools.
The tools that marketers use to produce marketing content can differ from brand to brand. Depending on the size of your business and the complexity of your projects, your marketing team may comprise of just a few people or a large number of staff. This is an important distinction because, while there are various solutions that can help streamline the production cycle, you want to select the one that is right for your needs.
There are literally hundreds of marketing management solutions available in the marketplace, but today we’ll be looking at task management, process management and project management software. So how do you know which know the difference between them and know which solution is best for managing your creative projects?
Topics: Project Management Software