Admation Blog

The Dilemma and The Fix Series - Part 7

The Dilemma: Angela is an Account Manager at a medium sized ad agency. She’s having one of those days where three clients have tuned in on the same wave length and want a status report - pronto! Angela wishes she had crystal ball to tune into her Production Team’s progress. Instead, she’s had to call the office for an update because she’s working remotely. Except that now it’s late afternoon and she hasn’t heard anything, even after two follow ups.

Meanwhile, she needs to send a client’s changes on a campaign to the creative team, but she didn’t save the email. Argghhhh. Now it’s buried somewhere in her inbox. Or trashed. Possibly vanished. Angela is thinking about seeing a medium to contact her long lost email.

Last July, the ACCC Chair Rod Sims delivered a timely speech ‘Companies behaving badly?’ According to the increasing number of compliance breaches, the ACCC found that many businesses had indeed been behaving badly. The answer to this quandary? Sims offered, “from our point of view, stronger penalties are a key part of the answer.” New legislation now in effect means that consumer breaches could amount to fines of more than $100 million for some companies. And the ACCC won’t be playing coy.

Technology is changing so rapidly it’s difficult to keep pace with each and every marketing tool available today. This lends itself to people making assumptions about software without taking the time to understand the facts. Take MRM (marketing resource management) software as a prime example. The tool has evolved over the years to include an extensive range of features and benefits. Even so, there are still misconceptions about the tool that prevent marketers from adopting the technology.

In the past few years, brands have finally begun to grasp the benefits of using approval workflow software to streamline their content production. Nevertheless, the Content Marketing Institute (CMI) found that only 48 per cent of Australian marketers delivered consistent content in 2018 compared to 60 per cent the previous year. While the decrease can be attributed to a range of factors, too many marketers are still tackling the daily grind of managing projects, resources, approvals and brand assets with outdated tools.