Admation blog

Simple and Sesimi are proud to announce they?ll be working together to provide Marketers with a complete marketing workflow and brand management solution.

Let?s face it, marketers now work harder than ever. This is due to a few reasons. For one, since the COVID-19 pandemic, more people are using the internet and social media than ever before. This means more people work online, shop online, and consume entertainment online. In turn, as a result of digital transformation, many businesses now also focus their marketing and selling efforts on digital channels.

Unfortunately, this also means there?s more competition between marketers to get their products in front of the right people at the right time. Simply put, marketers now have to put in more time and effort to stay relevant and reach their goals.

It?s thus easy to see why resourcing will be one of the main challenges for marketing teams going into the next year. Simply put, these teams will need the right people in the right positions to ensure success. The problem is that the demand for quality talent is expected to outstrip demand.

And that?s where freelancers come in. They give teams the ability to find the right talent when they need it. This simply means that, you?ll probably use freelancers at some stage in the future. And when you do, you?ll not only need to manage them but also your workflow and processes to ensure that you deliver high-quality, consistent results.

For years, Admation's project management software has helped customers make their project management more efficient and their marketing teams more productive. So, we're excited to say that Admation has been listed as one of the best project management software platforms.

Let?s face it, marketing content approvals can be challenging, especially if your team is working on multiple projects. Compounding the problem is the fact, in the wake of the COVID-19 pandemic, competition has increased. As a result, marketers constantly need to find innovative ways to reach their audience and make an impact.

It?s a new year again. Yes, it?s that time of year when you can reflect on the year that has passed, the processes that worked well, the goals you achieved as well as reviewing parts of the business where you did not achieve your goals or the desired outcomes. 

It is also an opportune time to think of what you?ll do differently to reach more of them, be more efficient, and more productive. This is especially relevant for marketers, considering that effective marketing isn?t becoming easier. So, to reach more people and create more awareness, you will need to work harder and spend more time and effort in finding ways to be more relevant. And let?s face it, it?s not going to change anytime soon.

For quite some time now, Admation?s online proofing solution has helped customers streamline their review and approval processes and, ultimately, deliver high-quality work quicker. So, we?re delighted to say that Digital.com has listed Admation as one of the best online proofing software platforms.

We all know that taking a marketing asset from the conception stage right through to it being published can become complicated. You typically have several rounds of review and feedback by different stakeholders before an asset is approved. Then you also have external approvals to contend with before you can finally publish.

 As a result, you need to ensure that your review and approval workflow is as efficient and streamlined as possible to eliminate any snags along the way and make sure the project keeps moving forward. And here, emails and spreadsheets are simply no longer good enough, especially if you?re working on multiple projects at any given time.

Consider this number for a moment. Shortly after the COVID-19 pandemic broke in 2020, it increased internet use by 70%. It?s no wonder that, as of January 2021, there were about 4.66 billion active internet users globally. As a result, more consumers worked online, shopped online, and consumed entertainment online.

Many modern factors have impacted businesses and brought cross-team collaboration to the fore. While a surge in remote working has led to employees being physically further apart instant communication tools are bringing teams back together.

We see the progressive, ambitious companies across marketing and advertising using the latest tools, technologies, and connected workplaces to create, manage and innovate across their organization.

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