Admation blog

Let?s face it, marketers now work harder than ever. This is due to a few reasons. For one, since the COVID-19 pandemic, more people are using the internet and social media than ever before. This means more people work online, shop online, and consume entertainment online. In turn, as a result of digital transformation, many businesses now also focus their marketing and selling efforts on digital channels.

Unfortunately, this also means there?s more competition between marketers to get their products in front of the right people at the right time. Simply put, marketers now have to put in more time and effort to stay relevant and reach their goals.

It?s thus easy to see why resourcing will be one of the main challenges for marketing teams going into the next year. Simply put, these teams will need the right people in the right positions to ensure success. The problem is that the demand for quality talent is expected to outstrip demand.

And that?s where freelancers come in. They give teams the ability to find the right talent when they need it. This simply means that, you?ll probably use freelancers at some stage in the future. And when you do, you?ll not only need to manage them but also your workflow and processes to ensure that you deliver high-quality, consistent results.

Consider this number for a moment. Shortly after the COVID-19 pandemic broke in 2020, it increased internet use by 70%. It?s no wonder that, as of January 2021, there were about 4.66 billion active internet users globally. As a result, more consumers worked online, shopped online, and consumed entertainment online.

Digital.com, a leading independent review website for small business online tools, products, and services, has announced admation among the best advertising software companies of 2021. Researchers examined solutions with features that streamline an agency?s workflow as well as integration tools and reporting capabilities.

The COVID-19 pandemic had a profound effect on the world. It changed the way businesses work, how they acquire customers, and, unsurprisingly, the way they market themselves.

As a result, creative teams were not spared any disruption during 2020. They faced new challenges, but going into 2021, they also have a unique opportunity to take advantage of the market evolution and changing customer needs.

But what were the challenges in 2020, and what will be the new normal in 2021 and beyond. Let's look. 

If you?re thinking about replacing your agency project management software, you?re not alone. Capterra Management?s User Research Report highlighted that 44% of companies had utilised different project management software prior to implementing their current one. The top reason for the switch: the old tool wasn?t comprehensive enough.

Aah, deadlines. As a marketer you'll face a lot of them. Actually, when you manage creative projects, they?re par for the course. Some of them you make, and it?s inevitable that you?ll miss some. Hey, it happens, and most clients understand if you miss one occasionally.

2020 has forced many industries and professions to re-think how they operate in order to stay afloat. Many who typically work in offices, have made the move to work remotely. Marketing operations and creative teams, have had to abandon their offices, along with many of the processes that come with them.  They have had to adapt to new ways of working in order to deliver the their projects.

As many businesses across the world continue to work remotely, it is important to continue to review processes and the tools been used to deliver projects.  Over the next month, we will review the some key admation features and look at how they help different teams manage projects, clients and resources while working remotely.  Let's kick things off with ad agency client service. 

Still playing with outdated tools?

Have you ever wondered about the impact of using old tools instead of  project management software for advertising agencies to manage your creative projects? The simple answer is this: it?s costing your business money. And probably more than you think.

So let?s take a closer look at what?s happening at an operational level and how an efficient tool can really change things up.