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Admation agency management software offers integrated DAM features.

Posted by Jodie Byass on Mar 1, 2018 12:00:00 AM

Recently, we caught up with again Dave Ewers who is a technology consultant to the advertising and marketing industry specialising in digital workflow and digital asset management (DAM) software solutions.  

With over 30 years of industry experience, Dave has a wealth of knowledge on current market trends and leading software solutions.  Previously, as a guest blogger Dave has highlighted the importance of a DAM solution being integrated with other agency project mangement software.  

Today, Dave is reviewing admation and the benefits of its integrated DAM functionality.

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Topics: Simple Admation, Ad and Digital Agency, Digital Asset Management

Why standalone DAM software is outdated and integration is the future!

Posted by Jodie Byass on Oct 24, 2017 12:00:00 AM

What is a ?traditional? DAM system?
The Digital Asset Management (DAM) marketplace currently consists of many vendors, all of which have generally followed a similar business model. Most DAM systems exist as a clearly defined standalone product that have their own user interface and unique look and feel. They often feature a proprietary database in which to store all the records and metadata for assets contained within the system.

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Topics: Digital Asset Management

10 Benefits of Implementing Digital Asset Management Software

Posted by Jodie Byass on Sep 27, 2017 12:00:00 AM

If you are in marketing, whether it be retail or a corporate brand, it?s likely that you manage thousands of digital assets. Digital assets can describe anything from photography, logos, illustrations, animations and audiovisual media to presentations, spreadsheets, word documents, and other digital formats and their associated metadata.

In the past, digital assets were typically managed in-house, hosted on servers or saved across various media. Access could be anything from an organised archive system, to attachments on an email in a random persons? over full inbox. Hunting for these marketing assets was frustrating, unnecessarily time consuming and sometimes the logo, PDF or image you were looking for had simply disappeared into thin air. Luckily, things have progressed, and the use of digital asset management software or DAM is becoming the norm for most brands and other organisations.  

If you?re not following the norm just yet, these 10 benefits of a digital management system might be enough to convince you it is time to make the change.

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Topics: Digital Asset Management

Benefits of integrating DAM with online proofing software

Posted by Jodie Byass on May 25, 2016 12:00:00 AM

Online proofing software enables marketing departments and ad agencies to review, mark up, proof and approve a range of marketing collateral including artwork, websites, videos and digital files via the web, which means it can be accessed onsite or remotely 24/7.

Digital Asset Management (DAM), on the otherhand, is a digital repository where users can save final and approved assets. Only more recently have businesses begun to utilise (and praise) online proofing software with an integrated DAM component. Let?s take a look at the benefits of integrating these two tools.

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Topics: Digital Asset Management, Online Project Briefing

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