Admation blog

Tourism Australia is the Australian Government agency responsible for attracting international visitors to Australia, both for leisure and business events dedicated to making Australia one of the most sought-after destinations in the world. The organisation is active in 15 key markets and activities include advertising, PR and media programs, trade shows and industry programs, consumer promotions, online communications and consumer research.

Budgeting can blindside even the best of us. Take an artist for example. It?s easy to calculate the cost of the tools necessary to create an art piece, but it?s far more difficult to account for the time and energy that goes into creating it. In fact, the latter is easily overlooked.

Producing marketing collateral is not dissimilar. It?s easy to see the straight-up costs like production and media on your project, but what about the ?blind? costs that are pushing your budget into the red?

Costs that are generally overlooked are incurred during the marketing approval process, which means your current process might be costing you more time and resources than you think. You will be surprised, possibly even shocked? 

Utilised in the right way, Martech has the ability to improve marketing productivity and turnaround times exponentially. The problem? Marketers are adopting so many tools that the very benefits Martech claims to offer are being impeded by having to manage multiple platforms.  Is marketing technology helping your team?

At admation, we genuinely care about the user experience so we?re always creating new ways for our clients to better manage their creatives projects.

Efficiency experts are seven times more likely to use a digital tool to manage their marketing projects. And while approval workflow software is offering brands and ad agencies greater control and transparency over their approval process, buyers are not necessarily choosing the right tool to streamline the production cycle.

The Dilemma and The Fix Series - Part 5

Software solutions are becoming a critical part of streamlining operations in ad agencies. Still, technology can pose its own challenges. For example, the disconnect between specialised tools is placing more pressure on teams who spend precious creative time moving data across platforms. In today?s technology-driven world, it shouldn?t be this difficult.

You know that moment, when great branding stops you in your tracks and makes you take notice. It?s clever, maybe funny, aesthetically beautiful or stark. But always memorable. If a business then delivers on what its promises, branding has the ability to foster intimate relationships, and turn consumers into long-term customers. It?s little wonder that global brands spend so much money on their marketing efforts.

Nonetheless, it only takes a few inconsistent applications of brand assets and/or communications for a business to appear unprofessional, even unreliable if the issue persists. So how do global businesses succeed in keeping their branding consistent across their global offices?

The marketing approval workflow process relates to the full cycle of creating marketing content, from briefing in a creative project to gathering feedback on artwork to final approval. With the success of marketing campaigns hinging on the quality and timeliness of projects, an effective approval workflow process is critical to the output of marketing content.

Getting approvals across the line isn?t always a simple feat. In fact, approval delays remain a key challenge for marketing teams when it comes to producing content. We recently talked about how to improve and refining your approval workflow to ensure that you?re maximising your marketing time and resources. The next step is implementing the new marketing process and achieving uptake. Given that people are typically creatures of habit and don?t like to invite change, how do you make the experience easier?