Admation blog

The last ten years has seen a major shift in how brands approach marketing. From websites to email campaigns to social media, the digital era has provided a number of new platforms for marketers to engage consumers. In addition to this, marketing teams are juggling traditional advertising mediums such as television and print media with online projects. For this very reason, brands are being taken to task because, with more channels to manage, many are falling short of their marketing compliance.

As marketing compliance regulations continue become more complex there is increasing pressure on brands to ensure their marketing content is compliant across global regions. As marketing teams try and navigate their way through changing requirements it is more important than ever to ensure the right tools are implemented to support them. 

Admation creative project management software is designed to assist marketing and marketing compliance teams manage the approval of content and to ensure that only once it is compliant it is delivered to market.  Admation assists these teams who are often tasked with ensuring that all branding and marketing collateral adheres to relevant brand guidelines and legal requirements. There?s increasing pressure on these teams to perform to standard. But increasing workloads and frequently changing regulations are keeping these teams busier than ever.  Add into the mix, these teams are now all working from different remote locations and do not have the convenience of sitting in the same office, the pressure has just increased.

As marketers, each day you are managing an increasing number of creative projects - digital, print and video, as well as a range of content including e-books, whitepapers and blog articles. It is not uncommon for each project type to have a different set of requirements that need to be met for approval and marketing compliance.

One of the most common marketing challenges our clients' experience is staying on top of these requirements throughout the marketing approval process, and ensuring they comply with corporate governance and industry regulations. As a result, your marketing compliance can be compromised.

Marketing compliance never gets old if you?re talking in terms of its importance. It can get old very fast, though, if you don?t keep pace with regulatory changes that affect your industry. And with so many channels to manage, marketing teams really need to know their legal requirements especially in tightly regulated industries such as legal, finance and healthcare (to name a few). Be sure to read our blog on the risks of letting your marketing compliance slip.

The Dilemma and The Fix Series - Part 2

The Dilemma
Matt is part of a Legal team for a big brand. His likes include legal protocol, tennis and home-made burritos. His dislikes include anything to do with motorsports and compliance issues. 

Unfortunately, marketing compliance is getting harder for Matt?s team to manage with Marketing sending harried, last-minute approval requests. Last month, Legal was missed altogether in the sign off process for a major campaign ? a major headache for Legal in the fallout! Now Matt?s team is trying to keep tabs on marketing projects with very little transparency. Twice already, Matt and another colleague have doubled-up on reviewing artwork. Matt is seriously considering a tree change.

Are you in a Legal or Compliance role where your brand?s reputation is on the line because of clunky marketing processes and tools? Do you feel Matt's pain?   Well, here?s our fix for your marketing compliance issues.

With regulatory bodies and consumers (think social media) monitoring brands more closely for their marketing practices, marketing compliance should be top of mind again this year.  After all, the alternative isn?t a desirable one, with hefty fines being doled out to brands that don?t comply and reputations on the line.

Tips to safeguard your brand against non-compliance

Over the last few weeks, we?ve been focusing on the hot topic of marketing compliance: why it?s so important and the risks of non-compliance. Today we?re going to bring you up to speed on how you can safeguard your brand against marketing non-compliance because the alternative ? the risk of being fined or having your reputation tarnished ? simply isn?t worth it

Here are some tips to assist you.