So, you've found the right marketing project management software and you can't wait to roll it out to your team. Considering that finding the right product for your organization is a challenge in itself, you've done well up to now.
What happens next? Well, after the time and money you invested in finding the right marketing project management tool, you obviously want it to pay off. So, you implement it and, as is the case with many other companies, you struggle with user adoption and uptake.