The Death of the Spreadsheet Marketing Calendar
Managing all your marketing activity without a marketing calendar is a bit like having a dozen balls in the air and trying to guess how fast each one is spinning while riding a unicycle on a...
9 ways to modernise your marketing plan
From balancing your marketing mix to zero-based budgeting and feasibility checks – we talk with Jennifer Johnson (Rogue Consulting) and Kate Gunby (Guided by Numbers) to break down planning for the...
MRM: The missing piece in your martech stack
Would you buy a car that had doors and a steering wheel but no engine? You could motor down hills and coast for a while on flat roads, but come to an uphill stretch and suddenly you’d find you’re at...
It’s Marketing Resource Management… but not as we know it!
It’s always exciting in business when you see the value of a new opportunity, and I believe we’re witnessing the emergence and redefinition of a whole new category of marketing technology software —...
Simple and Advvy partner to deliver unified marketing and media work ecosystem
When we talk about partnerships at Simple, there are few that we’re as excited about as Advvy, a technology startup that picks up where Simple leaves off, extending marketing workflow and resource...
Brand consistency issues hinder marketers’ ability to tackle customer experience
Almost two in three marketers have expanded their responsibilities beyond marketing to include managing the customer experience but the same proportion still struggle to meet basic brand governance...
Why 2 in 5 marketers are flying without a parachute
Would you go up in a plane without a parachute? Or book passage on an airline that doesn’t run safety checks? Neither would we. So it’s amazing, in this day and age, to think that as many as two out...
Productivity issues drive mainstream brands to try agile marketing
Agile transformations are back in vogue in business, it seems, with big companies taking to the media to talk publicly about how agile they’ve become. While ‘Agile’ was historically practised by...
Why marketing resource management is undergoing a renaissance: Forrester
Marketing Operations Cloud is undergoing a renaissance. Now, more than 20 years after the first MRM systems were implemented, the need for efficient, effective marketing operations management is...
CMOs must recoup the hidden cost of marketing complexity in 2019
Marketing has got out of hand. The past decade has seen leading marketing practitioners and thinkers tell anyone who will listen that our discipline’s future will be built around ‘digital’,...
