Admation blog

We all know that taking a marketing asset from the conception stage right through to it being published can become complicated. You typically have several rounds of review and feedback by different stakeholders before an asset is approved. Then you also have external approvals to contend with before you can finally publish.

 As a result, you need to ensure that your review and approval workflow is as efficient and streamlined as possible to eliminate any snags along the way and make sure the project keeps moving forward. And here, emails and spreadsheets are simply no longer good enough, especially if you?re working on multiple projects at any given time.

No matter how busy you get in the marketing game, everything needs to be checked over for quality assurance and accuracy. It is totally essential to proof every asset in your campaign, as errors can prove to be extremely costly.

Not only do you stand to lose clients if their campaign has errors in it, but your brand can be damaged to the point of no return and in some cases, you could be liable for legal action if errors are defamatory.

So running a fresh set of eyes on all facets of your project is essential to make sure that everything is spot on. Unfortunately, two things that run in short supply in marketing companies are time and resources.

That shouldn't mean that proofing should be put on the backburner though, and there are solutions that can make the process simpler, streamlined, and ultimately more accurate. Online proofing software has come ahead in leaps and bounds in recent years and we will show you why it is a tool you cannot do without.

The Dilemma & The Fix Series - Part 6

The Dilemma
Adrianna is a production manager who received news today that yet another project commenced without a brief. How could this happen? you ask. Adrianna keeps asking herself the same thing. In fact, someone saw her in the lunch room making her fourth cup of ?Bliss' tea and mumbling to herself - it?s not that difficult to write a brief.  Later, she was checking over a brief that someone did put together, only to find it was more frustrating than a jig saw with missing parts. She was last seen with her forehead on the desk repeating, someone pleeeease write me a proper brief.

Are you feeling frustrated like Adrianna? Or are you one of the Guilty Parties who avoids spending time on briefs? Either way, we have the fix for you. Let?s take a look at how you can all slam dunk the creative brief.

There are many important factors that lend to creating great marketing content. Brilliant ideas are the bedrock of memorable campaigns, but you also need amazing talent to bring your ideas to fruition. Less glamorous, yet no less important, is implementing an effective approval workflow process to ensure that your marketing output meets your objectives. A critical component of this process is the humble brief.

All too often, resources are overlooked or not adequately managed when it comes to allocating staff to creative projects. It makes perfect sense then to combine online proofing tools, which help to manage your approval workflow, with resource management software. Here are some benefits of integrating these two handy tools.

Online proofing software enables businesses to fast track their marketing approval workflow. Additionally, with access to a new cache of online revision tools, businesses can also improve the quality of their creative output all within budget. Here are 10 ways online proofing can benefit your business almost immediately.

Online proofing software enables marketing departments and ad agencies to review, mark up, proof and approve a range of marketing collateral including artwork, websites, videos and digital files via the web, which means it can be accessed onsite or remotely 24/7.

Digital Asset Management (DAM), on the otherhand, is a digital repository where users can save final and approved assets. Only more recently have businesses begun to utilise (and praise) online proofing software with an integrated DAM component. Let?s take a look at the benefits of integrating these two tools.

What kind of features will an online proofing solution offer?
If you?re going to upgrade to an online proofing solution, these are the kinds of features to look out for:

This month I have introduced our readers to online proofing solutions, with last week's blog looking at why traditional proofing methods are not suited to today's marketing needs.  

There are a range of benefits that online proofing software offers over traditional proofing methods, today, we are going to look at some of the key benefits. 

In last week's blog I introduced our readers to online proofing and online proofing software. Today, I going to look at why you may need an online proofing solution.  

What's wrong with traditional proofing methods?

Anyone working in marketing would agree that today they are required to produce and deliver more marketing collateral than even before. Gone are the days where a campaign simply required producing print collateral such as flyers, press ads and banners.