We all know that taking a marketing asset from the conception stage right through to it being published can become complicated. You typically have several rounds of review and feedback by different stakeholders before an asset is approved. Then you also have external approvals to contend with before you can finally publish.As a result, you need to ensure that your review and approval workflow is as efficient and streamlined as possible to eliminate any snags along the way and make sure the project keeps moving forward. And here, emails and spreadsheets are simply no longer good enough, especially if you?re working on multiple projects at any given time.
The marketing world is moving faster than ever, and marketers are now expected to produce more campaigns across multiple channels. To keep up with the pace of the industry it is critical they find better ways to manage their marketing approval workflows.
The simple fact is, if they don't, they'll face delays in their processes which ultimately leads to missing deadlines, going over budgets and potentially unhappy clients.
At admation, we strive to help creative teams streamline their marketing approval workflows and to reduce or ideally eliminate delays in the process. We, therefore, aim to give marketers all the tools they need for effectively managing their marketing approvals.
So, we are super excited to release our latest 'Proxy Users' feature, which aims to keep the work moving and reduce delays across the marketing workflow.
No matter how busy you get in the marketing game, everything needs to be checked over for quality assurance and accuracy. It is totally essential to proof every asset in your campaign, as errors can prove to be extremely costly.
Not only do you stand to lose clients if their campaign has errors in it, but your brand can be damaged to the point of no return and in some cases, you could be liable for legal action if errors are defamatory.
So running a fresh set of eyes on all facets of your project is essential to make sure that everything is spot on. Unfortunately, two things that run in short supply in marketing companies are time and resources.
That shouldn't mean that proofing should be put on the backburner though, and there are solutions that can make the process simpler, streamlined, and ultimately more accurate. Online proofing software has come ahead in leaps and bounds in recent years and we will show you why it is a tool you cannot do without.
Over dinner with a friend last week, I was extolling the benefits of Scrivener for managing long-form writing projects. My friend is writing a non-fiction book and I thought my positive review of the platform might sway her to try it. She was almost in, then she furrowed her brow and asked, ?Does it have Track Changes??
The Dilemma & The Fix Series - Part 6
Adrianna is a production manager who received news today that yet another project commenced without a brief. How could this happen? you ask. Adrianna keeps asking herself the same thing. In fact, someone saw her in the lunch room making her fourth cup of ?Bliss' tea and mumbling to herself - it?s not that difficult to write a brief. Later, she was checking over a brief that someone did put together, only to find it was more frustrating than a jig saw with missing parts. She was last seen with her forehead on the desk repeating, someone pleeeease write me a proper brief.
Are you feeling frustrated like Adrianna? Or are you one of the Guilty Parties who avoids spending time on briefs? Either way, we have the fix for you. Let?s take a look at how you can all slam dunk the creative brief.
There are many important factors that lend to creating great marketing content. Brilliant ideas are the bedrock of memorable campaigns, but you also need amazing talent to bring your ideas to fruition. Less glamorous, yet no less important, is implementing an effective approval workflow process to ensure that your marketing output meets your objectives. A critical component of this process is the humble brief.
All too often, resources are overlooked or not adequately managed when it comes to allocating staff to creative projects. It makes perfect sense then to combine online proofing tools, which help to manage your approval workflow, with resource management software. Here are some benefits of integrating these two handy tools.
Online proofing software enables businesses to fast track their marketing approval workflow. Additionally, with access to a new cache of online revision tools, businesses can also improve the quality of their creative output all within budget. Here are 10 ways online proofing can benefit your business almost immediately.