Simple Marketing Solutions Blog

Writing a brief that inspires a creative outcome is something with which many marketers struggle. In this blog series, we look at how award-winning creative campaigns go from brief to results. ...

For quite some time now, Admation's online proofing solution has helped customers streamline their review and approval processes and, ultimately, deliver high-quality work quicker. So, we're...

Ad man David Ogilvy once famously said: “Give me the freedom of a tight brief.” A tight creative brief to agency creative teams eliminates time-wasters and tangential information, making it faster...

We all know that taking a marketing asset from the conception stage right through to it being published can become complicated. You typically have several rounds of review and feedback by different...

Got bad briefing habits? Simple can help you brief better Marketers often find it a struggle to write the marketing brief or project brief that clearly explains the problem they need their...

From Brief to Amplification: 7 Tips for Building Buy-In For Marketing Ansell’s chief marketing officer Mitchell Mackey has a saying about marketing: “If we just executed on the basics well, we’d...

The Creative Brief: ‘It’s the Platform, Not the Rocket Ship’ Many marketers struggle to write the creative brief for their agencies. So we asked a high-profile creative director for their...

The Role of the Business Problem in the Marketing Brief “If you don’t know the question, the chance the answer’s going to be right is pretty slim.” Too often, marketers brief a campaign in to...

When it comes to project management, people often focus on the planning, implementation, and results of the project. And it's no different for marketing projects. But did you know that way you start...

Over dinner with a friend last week, I was extolling the benefits of Scrivener for managing long-form writing projects. My friend is writing a non-fiction book and I thought my positive review of the...