Admation blog

The Real Cost of not adopting Marketing Project Management Software

Posted by Jodie Byass on Jul 19, 2022 4:32:10 PM

We all know the marketing world is moving faster and with it comes a growing expectation to deliver more campaigns across a increasing number of channels. The challenge is real for most marketers and creative teams.  It is no wonder burnt out is on the rise, particularly among those who still do not have access to the right tools such a as a dedicated marketing project management tool. 

Let's take a look at the real cost of not adopting a marketing project management solution across your business.  While we are here we will also touch on how a collaborative tool can boost your efficiency and, improve your bottom line.

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Topics: Simple Admation, Project Management, Marketing Project Management, Project Briefs

7 reasons Admation is better for managing marketing projects than spreadsheets

Posted by Jodie Byass on Jun 20, 2022 4:15:00 PM
Spreadsheets have traditionally been used by marketing teams and ad agencies to track approvals, manage resources and timelines, allocate tasks and more. But recently the demands on marketing teams and agencies have increased and the needs of their clients have changed, so the tools traditionally used are not longer suitable for managing creative projects.

Unfortunately, spreadsheet programs like Excel or Google Sheets lack the flexibility to manage project resources in the modern world. As the industry has evolved, creative teams have found they are managing increased volumes of clients, projects and up-to-date information and  spreadsheets are no longer able to keep up.  They quickly become inaccurate, inefficient, and ineffective. That's where marketing project management software comes in.

Admation is a marketing project management software that allows you to manage your projects and resources with ease. Rather than using inflexible spreadsheets to try and keep track of deadlines or liaise with external stakeholders, admation integrates your project management with your resource, asset, and approval management in the one easy-to-use software.

If you're still following the old school path of using spreadsheets, potentially wasting precious time or risking more mistakes, here's why marketing project management software is better than using spreadsheets.  

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Topics: Simple Admation, Project Management, Marketing Project Management, Project Management Software

Admation Marketing Resource Management Software helps ease Resource Burnout

Posted by Jodie Byass on Jun 8, 2022 11:55:00 AM

It's reported that between 5 to 7 per cent of the workforce are affected by burnout due to changes in the work environment. 2022 has been a challenging year off the back of two exception years.  Currently not a day goes by where I do not hear a colleague, teacher, client or friend refer to their fatigue. The burnout is real, and it does not seem to discriminate across gender, age, industry or occupation. 

According to an ABC article on burnout, three experts identify several changes in the way we work that may be increasing burnout - shrinking job stability, mounting workloads, fewer resources to tackle that workload, an erosion of work-life balance, and so on.

In our previous blog How to avoid burnout in a creative ad agency we provided an overview of burnout and what the individual and ad agency can do to combat the problem. This week we want to expand upon the point of marketing resource management software and how it can help creative teams feel more in control of their projects and workloads. We created admation with many inbuilt features to do exactly that. 


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Topics: Simple Admation, Marketing Resource Management, Project Management

Discover the cost of not having Marketing Project Management Software

Posted by Jodie Byass on May 16, 2022 5:45:00 PM

We increasingly hear about the pressure of working in the marketing, the constant growth and fast pace.  There is an expectation that marketers needs to produce more content and deliver more campaigns via a growing number of channels.  And, it is starting to take its toll with Forbes reporting that burnout is becoming more common, and growing numbers are looking to leave the industry.  

 

With this in mind, we can start to see the importance of adopting the best tools, processes and culture to support marketing and creative teams.  Businesses that continue to rely on out-dated systems such as email and spreadsheets and manage projects without a dedicated creative project management tool need to start considering the impact of using these not fit for purpose tools.

 

Let?s take a look at how a more advanced, collaborative tool can boost your efficiency and better support your most important assets - your people. 

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Topics: Simple Admation, Project Management, Marketing Project Management

Tips To Improve Collaboration for Remote Teams Working on Creative Projects

Posted by Jodie Byass on Mar 8, 2022 12:00:00 AM

A few years ago a Stanford University study found that collaboration fosters motivation and transforms "work into play". In simple terms, effective collaboration creates a dynamic environment where team members can cross-pollinate and create. It becomes a space where team members are inspired to come up with great ideas and do excellent work.

Because of this, effective and efficient creative collaboration is crucial in any creative project. And it sounds simple to implement, doesn't it? Sure, that was once was the case and teams had their collaborative processes in place. But our past two year living with COVID-19 has required teams across the world to find new ways to collaborate.

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Topics: Simple Admation, Ad and Digital Agency, Project Management

Best Practices For Marketing Teams Working With Freelancers

Posted by Jodie Byass on Jan 27, 2022 12:00:00 AM

Let?s face it, marketers now work harder than ever. This is due to a few reasons. For one, since the COVID-19 pandemic, more people are using the internet and social media than ever before. This means more people work online, shop online, and consume entertainment online. In turn, as a result of digital transformation, many businesses now also focus their marketing and selling efforts on digital channels.

Unfortunately, this also means there?s more competition between marketers to get their products in front of the right people at the right time. Simply put, marketers now have to put in more time and effort to stay relevant and reach their goals.

It?s thus easy to see why resourcing will be one of the main challenges for marketing teams going into the next year. Simply put, these teams will need the right people in the right positions to ensure success. The problem is that the demand for quality talent is expected to outstrip demand.

And that?s where freelancers come in. They give teams the ability to find the right talent when they need it. This simply means that, you?ll probably use freelancers at some stage in the future. And when you do, you?ll not only need to manage them but also your workflow and processes to ensure that you deliver high-quality, consistent results.

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Topics: Simple Admation, Ad and Digital Agency, Project Management

The Challenges Digital Marketers Face and Ways Admation Helps Overcome them

Posted by Jodie Byass on Nov 23, 2021 12:00:00 AM

Consider this number for a moment. Shortly after the COVID-19 pandemic broke in 2020, it increased internet use by 70%. It?s no wonder that, as of January 2021, there were about 4.66 billion active internet users globally. As a result, more consumers worked online, shopped online, and consumed entertainment online.

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Topics: Ad and Digital Agency, Project Management

Managing Creative Teams 2021 and Beyond ? the New Normal

Posted by Jodie Byass on Jun 8, 2021 12:00:00 AM

The COVID-19 pandemic had a profound effect on the world. It changed the way businesses work, how they acquire customers, and, unsurprisingly, the way they market themselves.

As a result, creative teams were not spared any disruption during 2020. They faced new challenges, but going into 2021, they also have a unique opportunity to take advantage of the market evolution and changing customer needs.

But what were the challenges in 2020, and what will be the new normal in 2021 and beyond. Let's look. 

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Topics: Simple Admation, Ad and Digital Agency, Project Management

Tips for Switching Your Creative Project Management Software

Posted by Jodie Byass on May 31, 2021 12:00:00 AM

If you?re thinking about replacing your agency project management software, you?re not alone. Capterra Management?s User Research Report highlighted that 44% of companies had utilised different project management software prior to implementing their current one. The top reason for the switch: the old tool wasn?t comprehensive enough.

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Topics: Simple Admation, Ad and Digital Agency, Project Management

Tips To Deliver Creative Marketing Projects on Time

Posted by Jodie Byass on May 4, 2021 12:00:00 AM

Aah, deadlines. As a marketer you'll face a lot of them. Actually, when you manage creative projects, they?re par for the course. Some of them you make, and it?s inevitable that you?ll miss some. Hey, it happens, and most clients understand if you miss one occasionally.

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Topics: Simple Admation, Ad and Digital Agency, Project Management

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