Admation blog

The Real Cost of not adopting Marketing Project Management Software

Posted by Jodie Byass on Jul 19, 2022 4:32:10 PM

We all know the marketing world is moving faster and with it comes a growing expectation to deliver more campaigns across a increasing number of channels. The challenge is real for most marketers and creative teams.  It is no wonder burnt out is on the rise, particularly among those who still do not have access to the right tools such a as a dedicated marketing project management tool. 

Let's take a look at the real cost of not adopting a marketing project management solution across your business.  While we are here we will also touch on how a collaborative tool can boost your efficiency and, improve your bottom line.

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Topics: Simple Admation, Project Management, Marketing Project Management, Project Briefs

Admation Marketing Resource Management Software helps ease Resource Burnout

Posted by Jodie Byass on Jun 8, 2022 11:55:00 AM

It's reported that between 5 to 7 per cent of the workforce are affected by burnout due to changes in the work environment. 2022 has been a challenging year off the back of two exception years.  Currently not a day goes by where I do not hear a colleague, teacher, client or friend refer to their fatigue. The burnout is real, and it does not seem to discriminate across gender, age, industry or occupation. 

According to an ABC article on burnout, three experts identify several changes in the way we work that may be increasing burnout - shrinking job stability, mounting workloads, fewer resources to tackle that workload, an erosion of work-life balance, and so on.

In our previous blog How to avoid burnout in a creative ad agency we provided an overview of burnout and what the individual and ad agency can do to combat the problem. This week we want to expand upon the point of marketing resource management software and how it can help creative teams feel more in control of their projects and workloads. We created admation with many inbuilt features to do exactly that. 


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Topics: Simple Admation, Marketing Resource Management, Project Management

Discover the cost of not having Marketing Project Management Software

Posted by Jodie Byass on May 16, 2022 5:45:00 PM

We increasingly hear about the pressure of working in the marketing, the constant growth and fast pace.  There is an expectation that marketers needs to produce more content and deliver more campaigns via a growing number of channels.  And, it is starting to take its toll with Forbes reporting that burnout is becoming more common, and growing numbers are looking to leave the industry.  

 

With this in mind, we can start to see the importance of adopting the best tools, processes and culture to support marketing and creative teams.  Businesses that continue to rely on out-dated systems such as email and spreadsheets and manage projects without a dedicated creative project management tool need to start considering the impact of using these not fit for purpose tools.

 

Let?s take a look at how a more advanced, collaborative tool can boost your efficiency and better support your most important assets - your people. 

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Topics: Simple Admation, Project Management, Marketing Project Management

Best Practices For Marketing Teams Working With Freelancers

Posted by Jodie Byass on Jan 27, 2022 12:00:00 AM

Let?s face it, marketers now work harder than ever. This is due to a few reasons. For one, since the COVID-19 pandemic, more people are using the internet and social media than ever before. This means more people work online, shop online, and consume entertainment online. In turn, as a result of digital transformation, many businesses now also focus their marketing and selling efforts on digital channels.

Unfortunately, this also means there?s more competition between marketers to get their products in front of the right people at the right time. Simply put, marketers now have to put in more time and effort to stay relevant and reach their goals.

It?s thus easy to see why resourcing will be one of the main challenges for marketing teams going into the next year. Simply put, these teams will need the right people in the right positions to ensure success. The problem is that the demand for quality talent is expected to outstrip demand.

And that?s where freelancers come in. They give teams the ability to find the right talent when they need it. This simply means that, you?ll probably use freelancers at some stage in the future. And when you do, you?ll not only need to manage them but also your workflow and processes to ensure that you deliver high-quality, consistent results.

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Topics: Simple Admation, Ad and Digital Agency, Project Management

The Challenges Digital Marketers Face and Ways Admation Helps Overcome them

Posted by Jodie Byass on Nov 23, 2021 12:00:00 AM

Consider this number for a moment. Shortly after the COVID-19 pandemic broke in 2020, it increased internet use by 70%. It?s no wonder that, as of January 2021, there were about 4.66 billion active internet users globally. As a result, more consumers worked online, shopped online, and consumed entertainment online.

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Topics: Ad and Digital Agency, Project Management

Managing Creative Teams 2021 and Beyond ? the New Normal

Posted by Jodie Byass on Jun 8, 2021 12:00:00 AM

The COVID-19 pandemic had a profound effect on the world. It changed the way businesses work, how they acquire customers, and, unsurprisingly, the way they market themselves.

As a result, creative teams were not spared any disruption during 2020. They faced new challenges, but going into 2021, they also have a unique opportunity to take advantage of the market evolution and changing customer needs.

But what were the challenges in 2020, and what will be the new normal in 2021 and beyond. Let's look. 

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Topics: Simple Admation, Ad and Digital Agency, Project Management

Tips for Switching Your Creative Project Management Software

Posted by Jodie Byass on May 31, 2021 12:00:00 AM

If you?re thinking about replacing your agency project management software, you?re not alone. Capterra Management?s User Research Report highlighted that 44% of companies had utilised different project management software prior to implementing their current one. The top reason for the switch: the old tool wasn?t comprehensive enough.

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Topics: Simple Admation, Ad and Digital Agency, Project Management

Tips To Deliver Creative Marketing Projects on Time

Posted by Jodie Byass on May 4, 2021 12:00:00 AM

Aah, deadlines. As a marketer you'll face a lot of them. Actually, when you manage creative projects, they?re par for the course. Some of them you make, and it?s inevitable that you?ll miss some. Hey, it happens, and most clients understand if you miss one occasionally.

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Topics: Simple Admation, Ad and Digital Agency, Project Management

Understanding how Creative Operations is transformed with Marketing Project Management Software?

Posted by Jodie Byass on Apr 13, 2021 11:47:00 AM

Marketing managers and creative teams know how much time, resources and effort goes into producing creative work. It's a unique beast, and as a result, each business approaches it a little differently. There is growing recognition that Creative Operations is turning it into a discipline of its own.  Creative operations is generally defined as the art and science of managing the creative process. And it's not just about the projects of marketing agencies, either. Its about how to manage the workflow to produce creative projects from start to finish. In any team, anywhere.

 


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Topics: Simple Admation, Simple Customer Success, Project Management, Creative Project Management

Avoid these common mistakes that can lead to the failure of your marketing projects

Posted by Jodie Byass on Feb 22, 2021 12:00:00 AM

Marketing teams and advertising agencies are juggling a lot when it comes to projects. There are tenders, fierce competition between other agencies, approval processes, assets, legalities, and a raft of other factors that need to be managed correctly for your campaigns to be a success.

With so many moving parts, there is also plenty of scope for errors that can prove to be highly costly and lead to project management failure. Some of the leading causes include:

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Topics: Simple Admation, Project Management

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