Admation blog

The start of any year is a great time to get on the front foot and look at the processes and tools you have in place to streamline your marketing projects for the year to come. While many of us may be a bit more cautious about what trends we prepare for, thanks to the volatility of 2020, at we now have a better idea of what to expect.

2020 has completely changed the landscape of the modern working environment, with up to 60% of Australian workers now preferring to work from home, or have a work and office home split. Last year may have seen marketing teams implement rushed systems for remote working, but this year will be the time to hone in on them, making operations and project management even more streamlined. Businesses who take the time to actually look at what processes they have in place and improve them will ultimately receive the biggest benefits.

Are you still using a spreadsheet program like Excel or Google Sheets to manage your marketing resources? Are those projects not running as smoothly as you?d like?

While spreadsheets can be incredibly useful for individual project management when it comes to management on the grander scale, they fall short. As business and technology has adapted, so too has the complex nature of project management. Which is why it?s best to utilise spreadsheets for what they were designed to do and instead use a more robust and feature-driven marketing project management software.

2020 has forced many industries and professions to re-think how they operate in order to stay afloat. Many who typically work in offices, have made the move to work remotely. Marketing operations and creative teams, have had to abandon their offices, along with many of the processes that come with them.  They have had to adapt to new ways of working in order to deliver the their projects.

If you are not familiar with marketing approval workflow software, then it is time to get up to speed and learn why marketing teams and ad agencies are adopting workflow solutions to manage their marketing projects.

Approval workflow software centralises all of your marketing projects, documents, assets, designs, feedback, messaging and processes in one centralised hub.

We talk a lot about efficiency in our blogs ? the tools, templates, processes - all those things that can help streamline your project management. But there?s another side to this trait that we haven?t really touched on.

What actually drives efficiency?  You?re probably thinking motivation and you?d be right. Except that when motivation runs out (and there will be times when it will) there?s something else that has your back.

Good habits. When particular tasks or actions are practiced over and over again, you not only create a routine ? you become really good at them. So what habits make some Marketing Project Managers great at what they do? We found that these 9 ingrained habits were a commonality among them.

Managing multiple teams or heading up an agency or marketing department is a complex task. Being responsible for a number of staff, managing budgets, and overseeing the overall quality of work is no easy feat. One of the greatest challenges of these roles is project transparency. Knowing exactly where projects are at and what resources are available at any point in time is a key factor to success for agency management.

Pre COVID-19, a typical day for a department or agency manager involved many (some times too many) face-to-face meetings with internal teams, stakeholders and clients.  It was here management were able to stay on top of projects, receive status updates, assign tasks, troubleshoot roadblocks and set priorities.  These face-to-face meetings were often the easiest way to know whether teams are performing to target and whether projects can and will be delivered on time.

Your creative project kick-off meeting is the start of your marketing project. It sets you and your team up to know what the project will entail and allows you to set clear expectations.

Basically, this meeting is critical to your future success in your project. And that means you should walk into the meeting with a gameplan.

Here's what you need to keep in mind to get your kick-off moving in the right direction.

Admation blends a number of great features together to offer one fully-integrated solution to help you manage your creative projects. This week we?re going to take a closer look at admation?s project management and approval workflow features to demonstrate how its inbuilt tools can help you and your team work more effectively. 

Over recent times and with the advantage of technology and cloud-based solutions, Australia has experienced a surge in the number of professionals working remotely. That number increased exponentially in just a matter of a few weeks due to the Covid-19 pandemic. Never before have so many marketing teams worked remotely all at the same time.

While there are obvious challenges to managing creative projects with a fragmented work force, there are many things you can do to become a cohesive and highly productive team.

None of us could have foreseen the circumstances that forced many businesses to transition to remote work overnight. To be honest, if it weren?t for the cloud-based tools we were already using, we might have struggled to switch to a remote-based business. We?re hearing much the same from our clients, many of whom are really seeing the benefits of our admationproject management software now that their teams are scattered throughout individual home offices.