Admation blog

For years, Admation's project management software has helped customers make their project management more efficient and their marketing teams more productive. So, we're excited to say that Admation has been listed as one of the best project management software platforms.

Let?s face it, marketing content approvals can be challenging, especially if your team is working on multiple projects. Compounding the problem is the fact, in the wake of the COVID-19 pandemic, competition has increased. As a result, marketers constantly need to find innovative ways to reach their audience and make an impact.

It?s a new year again. Yes, it?s that time of year when you can reflect on the year that has passed, the processes that worked well, the goals you achieved as well as reviewing parts of the business where you did not achieve your goals or the desired outcomes. 

It is also an opportune time to think of what you?ll do differently to reach more of them, be more efficient, and more productive. This is especially relevant for marketers, considering that effective marketing isn?t becoming easier. So, to reach more people and create more awareness, you will need to work harder and spend more time and effort in finding ways to be more relevant. And let?s face it, it?s not going to change anytime soon.

For quite some time now, Admation?s online proofing solution has helped customers streamline their review and approval processes and, ultimately, deliver high-quality work quicker. So, we?re delighted to say that Digital.com has listed Admation as one of the best online proofing software platforms.

We all know that taking a marketing asset from the conception stage right through to it being published can become complicated. You typically have several rounds of review and feedback by different stakeholders before an asset is approved. Then you also have external approvals to contend with before you can finally publish.

 As a result, you need to ensure that your review and approval workflow is as efficient and streamlined as possible to eliminate any snags along the way and make sure the project keeps moving forward. And here, emails and spreadsheets are simply no longer good enough, especially if you?re working on multiple projects at any given time.

In a post-pandemic world, where the customer is at the heart of the customer journey and the market is becoming increasingly competitive, it?s easy to see why marketing is now more important than ever. In turn, this requires that marketing teams be as efficient and productive as possible.

As predicted, video marketing continues to grow as the preferred way to connect with consumers. InVideo report that by 2022, online videos will make up more than 82% of consumer internet traffic, Studies show that 54% of consumers want to see more video content from a brand or business they support, and MarkinBog report that 87% of marketing professionals use video as a marketing tool. 

So why is video outperforming other types of content?

 

For starters, video is more accessible for viewers as it utilises the two top senses: sight and hearing. We also process video content exponentially faster than written content. That?s 60,000 times faster if reports are accurate. Subsequently, marketers are finding it easier to illicit an emotional response and build trust through video content.

For a moment, think about everything that goes into a creative project, from receiving the brief from the client to brainstorming ideas, creating content artwork, reviews, approvals, and more. Sure, for one or two projects, managing these effectively wouldn?t be too challenging.

Now, multiply the number of projects by 10, 20, or even 30, and, suddenly, managing your projects becomes much more complicated. So, it?s a good idea to optimise your creative workflow for it to be as efficient as possible, which will not only enable you to complete projects faster but also allow you to be more productive.

But how should you do this? Fortunately, we?re here to help, and in this post, we?ll show you some tips you can use to design and optimise your creative workflow.

Marketing compliance. Two words that can literally send you into a tailspin especially as a marketer working in heavily regulated industries such as Finance, Healthcare, Pharmaceuticals, Insurance, and Alcohol and Tobacco. With multiple channels to manage, regulations changing at the speed of light and the risk of personal data being erroneously shared, the task of balancing the creative with rigid protocols seems like an impossible dream.

Let?s face it; managing creative projects is complicated. You have to keep track of all the steps and stakeholders in the process while keeping an eye on deadlines to ensure you perform the way your client expects you to. Add to that the fact that marketers nowadays have to run various campaigns across various channels, and it doesn?t get any easier.

And we probably don?t have to tell you how easily a project can be delayed and the consequences if this happens. But let?s move on from identifying problems, and instead look at some solutions. With that in mind, we?d like to focus on some of the ways admation can help your creative team overcome the challenges they face, improve your review and approval workflow and keep your marketing projects on track. So, let?s take a look.