Admation blog

READY TO MIGRATE – Risks and Rewards of the In-House Marketing Management

Posted by Jodie Byass on Feb 4, 2020 12:00:00 AM

In 2018, the Association for National Advertisers reported that 78% of their members have an in-house marketing team. That is a dramatic increase from their 2013 number of 58%, which was up 16 percentage points from their survey results in 2008. These numbers outline a significant trend: most brands are shifting management of marketing projects in-house.

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Topics: Simple Admation, Project Management, TO BE Updated

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