Project Management Update

Admation Blog

You Don’t Need A Crystal Ball to Better Service Your Ad Agency Clients

Posted by Jodie Byass on May 21, 2019

The Dilemma and The Fix Series - Part 7

The Dilemma: Angela is an Account Manager at a medium sized ad agency. She’s having one of those days where three clients have tuned in on the same wave length and want a status report - pronto! Angela wishes she had crystal ball to tune into her Production Team’s progress. Instead, she’s had to call the office for an update because she’s working remotely. Except that now it’s late afternoon and she hasn’t heard anything, even after two follow ups.

Meanwhile, she needs to send a client’s changes on a campaign to the creative team, but she didn’t save the email. Argghhhh. Now it’s buried somewhere in her inbox. Or trashed. Possibly vanished. Angela is thinking about seeing a medium to contact her long lost email.

Like Angela , is it near impossible to do your job without crystal ball due to a lack of transparency? Finding there are too many miscommunications, missed changes and irate clients? We think we might have the solution for you.
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Topics: Admation, Project Management Software, Ad Agencies, Ad Agency Project Management Software

Top 10 admation features to make your marketing compliance failsafe

Posted by Jodie Byass on May 15, 2019

Last July, the ACCC Chair Rod Sims delivered a timely speech ‘Companies behaving badly?’ According to the increasing number of compliance breaches, the ACCC found that many businesses had indeed been behaving badly. The answer to this quandary? Sims offered, “from our point of view, stronger penalties are a key part of the answer.” New legislation now in effect means that consumer breaches could amount to fines of more than $100 million for some companies. And the ACCC won’t be playing coy.

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Topics: Admation, Marketing Compliance, Managing Marketing Projects, Compliance & Legal Teams

Meet admation’s new Full Screen Approval feature!

Posted by Jodie Byass on Apr 4, 2019

At admation, we genuinely care about the user experience so we’re always creating new ways for our clients to better manage their creatives projects.

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Topics: Approval Workflow Software, Admation, Managing Marketing Projects, Managing Revisions, marketing approval workflow

Capitalise on surging video trends with admation’s video markup

Posted by Jodie Byass on Mar 13, 2019

It’s predicted that in 2019, 80 per cent of the online content we engage with will be video-based. So why is video outperforming other types of content?

For starters, video is more accessible for viewers as it utilises the two top senses: sight and hearing. We also process video content exponentially faster than written content. That’s 60,000 times faster if reports are accurate. Subsequently, marketers are finding it easier to illicit an emotional response and build trust through video content.

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Topics: Approval Workflow Software, Admation, Marketing Approval Process, Managing Revisions, video mark up