Project Management Update

Admation Blog

A business case for marketing approval workflow software

Posted by Jodie Byass on May 2, 2019

In the past few years, brands have finally begun to grasp the benefits of using approval workflow software to streamline their content production. Nevertheless, the Content Marketing Institute (CMI) found that only 48 per cent of Australian marketers delivered consistent content in 2018 compared to 60 per cent the previous year. While the decrease can be attributed to a range of factors, too many marketers are still tackling the daily grind of managing projects, resources, approvals and brand assets with outdated tools.

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Topics: Approval Workflow Software, marketing approval workflow, approval workflow