Project Management Update

Admation Blog

A business case for marketing approval workflow software

Posted by Jodie Byass on May 2, 2019

In the past few years, brands have finally begun to grasp the benefits of using approval workflow software to streamline their content production. Nevertheless, the Content Marketing Institute (CMI) found that only 48 per cent of Australian marketers delivered consistent content in 2018 compared to 60 per cent the previous year. While the decrease can be attributed to a range of factors, too many marketers are still tackling the daily grind of managing projects, resources, approvals and brand assets with outdated tools.

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Topics: Approval Workflow Software, marketing approval workflow, approval workflow

Meet admation’s new Full Screen Approval feature!

Posted by Jodie Byass on Apr 4, 2019

At admation, we genuinely care about the user experience so we’re always creating new ways for our clients to better manage their creatives projects.

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Topics: Approval Workflow Software, Admation, Managing Marketing Projects, Managing Revisions, marketing approval workflow

5 Critical Errors To Avoid When Selecting Approval Workflow Software

Posted by Jodie Byass on Mar 19, 2019

Efficiency experts are seven times more likely to use a digital tool to manage their marketing projects. And while approval workflow software is offering brands and ad agencies greater control and transparency over their approval process, buyers are not necessarily choosing the right tool to streamline the production cycle.

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Topics: Approval Workflow Software, Managing Marketing Projects, Marketing Approval Process

Capitalise on surging video trends with admation’s video markup

Posted by Jodie Byass on Mar 13, 2019

It’s predicted that in 2019, 80 per cent of the online content we engage with will be video-based. So why is video outperforming other types of content?

For starters, video is more accessible for viewers as it utilises the two top senses: sight and hearing. We also process video content exponentially faster than written content. That’s 60,000 times faster if reports are accurate. Subsequently, marketers are finding it easier to illicit an emotional response and build trust through video content.

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Topics: Approval Workflow Software, Admation, Marketing Approval Process, Managing Revisions, video mark up