After considering a range of marketing project management tools, ME Bank has selected admation as its preferred software provider. Admation is set to deliver a range of features to ME Bank’s marketing team to help improve their project, approval workflow and resource management.
Utilised in the right way, Martech has the ability to improve marketing productivity and turnaround times exponentially. The problem? Marketers are adopting so many tools that the very benefits Martech claims to offer are being impeded by having to manage multiple platforms. Is marketing technology helping your team?
Last July, the ACCC Chair Rod Sims delivered a timely speech ‘Companies behaving badly?’ According to the increasing number of compliance breaches, the ACCC found that many businesses had indeed been behaving badly. The answer to this quandary? Sims offered, “from our point of view, stronger penalties are a key part of the answer.” New legislation now in effect means that consumer breaches could amount to fines of more than $100 million for some companies. And the ACCC won’t be playing coy.
Q: I’m new to my role as a traffic manager in a digital agency where I manage a crazy amount of creative projects. I’ve already discovered a few bad habits while managing approvals. For example, my designer is sometimes cc’d in on email feedback and asked by certain stakeholders to make changes before the approval round is completed. The idea is to “save time” but it has the opposite effect of driving up artwork changes if the feedback is later contradicted. There have also been several instances where a team member has been working on a project only to be told to start on a more urgent one – without my knowledge. I’m continually updating and sending out a progress report to keep my team in the loop. Not confusing at all (yes it is!).
How can I improve collaboration to avoid our projects stalling?
Traffic Jam Manager