At admation, we genuinely care about the user experience so we’re always creating new ways for our clients to better manage their creatives projects.
Marketing resource management (MRM) software is becoming a critical tool for marketers needing to resource and manage larger campaigns with complex approval levels. Today’s comprehensive MRM software enables users to effectively manage more aspects of their creative projects with the following integrated features:
- Resource management
- Project management
- Approval workflow management
- Digital asset management (DAM)
- Reporting tools
Efficiency experts are seven times more likely to use a digital tool to manage their marketing projects. And while approval workflow software is offering brands and ad agencies greater control and transparency over their approval process, buyers are not necessarily choosing the right tool to streamline the production cycle.
Creative marketing projects. They can go so right. And so wrong. You probably know that feeling of waking at 4am wondering if you’ll ever make that deadline. So how do you mitigate the risks, even turn it around?
There are many elements that contribute to the success of a project. How you start a project, though, probably says a lot about how you’ll finish it. With this, here are our best practices for starting a marketing project on the right foot.