In the past few years, brands have finally begun to grasp the benefits of using approval workflow software to streamline their content production. Nevertheless, the Content Marketing Institute (CMI) found that only 48 per cent of Australian marketers delivered consistent content in 2018 compared to 60 per cent the previous year. While the decrease can be attributed to a range of factors, too many marketers are still tackling the daily grind of managing projects, resources, approvals and brand assets with outdated tools.
At admation, we genuinely care about the user experience so we’re always creating new ways for our clients to better manage their creatives projects.
nib, an Australian health insurer, selected admation as its preferred approval workflow software. We’re thrilled about this new client relationship and look forward to helping nib streamline its marketing content production.