Utilised in the right way, Martech has the ability to improve marketing productivity and turnaround times exponentially. The problem? Marketers are adopting so many tools that the very benefits Martech claims to offer are being impeded by having to manage multiple platforms. Is marketing technology helping your team?
In December last year, Tourism Australia appointed M&C Saatchi as its lead creative agency to manage the organisation’s global branding, advertising and production. A competitive tender that was months in the making, it’s a coveted appointment for the ad agency.
Q: I’m new to my role as a traffic manager in a digital agency where I manage a crazy amount of creative projects. I’ve already discovered a few bad habits while managing approvals. For example, my designer is sometimes cc’d in on email feedback and asked by certain stakeholders to make changes before the approval round is completed. The idea is to “save time” but it has the opposite effect of driving up artwork changes if the feedback is later contradicted. There have also been several instances where a team member has been working on a project only to be told to start on a more urgent one – without my knowledge. I’m continually updating and sending out a progress report to keep my team in the loop. Not confusing at all (yes it is!).
How can I improve collaboration to avoid our projects stalling?
Traffic Jam Manager
With the ever-changing landscape of today’s marketplace, regulatory bodies are constantly reviewing and updating advertising guidelines to protect consumers. Just this year, the ACCC announced it would be ramping up its efforts to penalise businesses that were found guilty of misleading conduct or data breaches.
According to an ABC report: “Under new laws before Parliament, the penalty for consumer breaches by a company will rise from $1.1 million to $10 million, or 10 per cent of turnover.”
The change in laws will affect all brands that are non-compliant. Nonetheless, businesses in highly regulated industries will need to go the extra mile to ensure their marketing efforts are in line with industry standards. After all, if a breach is discovered, your brand not only faces larger fines, it will also take a hit to its reputation.With this, here’s our best practices for maintaining your marketing compliance in a tightly regulated industry.