With technology allowing more flexibility in the workplace, more Australian professionals are working offsite each year.
Utilised in the right way, Martech has the ability to improve marketing productivity and turnaround times exponentially. The problem? Marketers are adopting so many tools that the very benefits Martech claims to offer are being impeded by having to manage multiple platforms. Is marketing technology helping your team?
In December last year, Tourism Australia appointed M&C Saatchi as its lead creative agency to manage the organisation’s global branding, advertising and production. A competitive tender that was months in the making, it’s a coveted appointment for the ad agency.
According to the 2017 Global CMO Study, 41% of respondents expected to implement marketing resource management (MRM) software in the near future. And while the benefits of investing in this tool are manifold, as we’ve discussed previously you need to ensure you select the right MRM software for your business. Once the selection process is completed, there are a few things you can do to optimise your investment.