The Dilemma and The Fix Series - Part 5
As a freelance copywriter, I write articles about best practices and tips for better managing creative projects. I’m a bit of an efficiency nerd, so I genuinely get a kick out of brainstorming, ‘how can we do this better?’ While Google is my go to for research, I draw inspiration from my in-house studio role as a copywriter and editor in trade publishing. That means I get to experience it too - the good, the bad and, sometimes, the ugly.
The marketing approval workflow process relates to the full cycle of creating marketing content, from briefing in a creative project to gathering feedback on artwork to final approval. With the success of marketing campaigns hinging on the quality and timeliness of projects, an effective approval workflow process is critical to the output of marketing content.