Everybody wants to achieve more, but in reality marketers are still not hitting the mark when it comes to producing more content. And while it looks like a simple case of not enough hours (or resources) in the day, the issue often has more to do with how marketers are managing their approval workflow.
According to the Asia Pacific Content Marketing Report 2016 by HubSpot and Survey Monkey, 63% of businesses stepped up content creation in 2016. Still, 56% of marketers surveyed revealed that creating quality marketing content was one of their top challenges.
In one way or another, the quality of marketing output has always been reliant on how effectively you manage your creative approval workflow. When marketing projects are running smoothly, quality and expediency go hand in hand. When they become riddled with problems, it’s no surprise you see a decline in the quality of output.
One of the top challenges faced by marketers today is creating campaigns that are memorable. If you drill down deeper, though, the challenges really begin at an operational level. Exhausting workloads, tedious administration, and ineffectual processes and tools are draining that sweet elixir that drives great ideas - creativity.
Admation Update – Online Custom Forms
Working in marketing or Advertising, its likely that you gather project information by sharing, completing and reviewing a range of forms, such as client briefs, creative briefs, production details, schedules etc. Usually, this important information is spread out in a combination of Word documents and Excel spreadsheets, and you experience a range of issues such as all the stakeholders having access to the latest version, sharing updated forms or analysing data.