Q: I’m new to my role as a traffic manager in a digital agency where I manage a crazy amount of creative projects. I’ve already discovered a few bad habits while managing approvals. For example, my designer is sometimes cc’d in on email feedback and asked by certain stakeholders to make changes before the approval round is completed. The idea is to “save time” but it has the opposite effect of driving up artwork changes if the feedback is later contradicted. There have also been several instances where a team member has been working on a project only to be told to start on a more urgent one – without my knowledge. I’m continually updating and sending out a progress report to keep my team in the loop. Not confusing at all (yes it is!).
How can I improve collaboration to avoid our projects stalling?
Traffic Jam Manager