With technology allowing more flexibility in the workplace, more Australian professionals are working offsite each year.
Technology is changing so rapidly it’s difficult to keep pace with each and every marketing tool available today. This lends itself to people making assumptions about software without taking the time to understand the facts. Take MRM (marketing resource management) software as a prime example. The tool has evolved over the years to include an extensive range of features and benefits. Even so, there are still misconceptions about the tool that prevent marketers from adopting the technology.
According to the 2017 Global CMO Study, 41% of respondents expected to implement marketing resource management (MRM) software in the near future. And while the benefits of investing in this tool are manifold, as we’ve discussed previously you need to ensure you select the right MRM software for your business. Once the selection process is completed, there are a few things you can do to optimise your investment.
Marketing resource management (MRM) software is becoming a critical tool for marketers needing to resource and manage larger campaigns with complex approval levels. Today’s comprehensive MRM software enables users to effectively manage more aspects of their creative projects with the following integrated features:
- Resource management
- Project management
- Approval workflow management
- Digital asset management (DAM)
- Reporting tools