Project Management Update

Admation Blog

5 misconceptions about MRM software that are holding you back

Posted by Jodie Byass on May 7, 2019

Technology is changing so rapidly it’s difficult to keep pace with each and every marketing tool available today. This lends itself to people making assumptions about software without taking the time to understand the facts. Take MRM (marketing resource management) software as a prime example. The tool has evolved over the years to include an extensive range of features and benefits. Even so, there are still misconceptions about the tool that prevent marketers from adopting the technology.

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Topics: Resource Management Software, Managing Resources

Tips to Optimise your MRM Software Investment

Posted by Jodie Byass on Apr 10, 2019

According to the 2017 Global CMO Study, 41% of respondents expected to implement marketing resource management (MRM) software in the near future. And while the benefits of investing in this tool are manifold, as we’ve discussed previously you need to ensure you select the right MRM software for your business. Once the selection process is completed, there are a few things you can do to optimise your investment.

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Topics: Resource Management Software, Managing Resources, MRM, Marketing Resource Management

Best Practices for Selecting the Best MRM Software for your business

Posted by Jodie Byass on Apr 2, 2019

Marketing resource management (MRM) software is becoming a critical tool for marketers needing to resource and manage larger campaigns with complex approval levels. Today’s comprehensive MRM software enables users to effectively manage more aspects of their creative projects with the following integrated features:

  • Resource management
  • Project management
  • Approval workflow management
  • Digital asset management (DAM)
  • Reporting tools 

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Topics: Resource Management Software, Managing Marketing Projects, Managing Resources, MRM, Marketing Resource Management

Tips for Creating a Never-Say-No Business Case for Marketing Resource Management (MRM) Software

Posted by Jodie Byass on Jan 23, 2019

You know you have an issue when your marketing resources are flat out on the desk again bemoaning too much work. Is it because of the seemingly endless rounds of artwork changes? Is it never knowing which project to focus on first? Is it the fact that your resources can never catch a break? One thing’s for certain, your marketing campaigns are nearly always over deadline and budget which is costing your brand money.

It appears you’re not alone. According to Capterra: “Fewer than a third of all projects were successfully completed on time and on budget over the past year.”

But you’re no longer satisfied working in perpetual chaos because you know now that MRM software can bring ease to your marketing campaigns. Marketing Resource Management (MRM) software is now your new secret weapon to best practice task management and resource planning. So what now? The next step is to create a business case to take to senior management.

Recommended reading: Best Practices for Selecting and Implementing MRM Software

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Topics: Resource Management Software, Managing Resources, MRM, Marketing Resource Management